The AIDS.gov Web site was launched World AIDS Day, December 1, 2006. Several Federal agencies, including HHS, created AIDS.gov to help health departments, AIDS service organizations, and others easily find information on Federal domestic HIV/AIDS programs, policies, and resources.
In the last few months, AIDS.gov has started to use new media tools to improve the Web site. We define “new media” as interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, text messaging, blogs, etc.
Our use of these tools has encouraged AIDS.gov visitors to ask us for guidance on new media. We have received questions such as, “How do you define new media?”, and “How can we produce a podcast or use cell phones to disseminate HIV information?” This blog is a response to these requests for information.