
In our last post on the United States Conference on AIDS
, we talked about a number of programs that are using new media to reach minority communities with HIV/AIDS information and resources. At the conference we heard about HIV/AIDS programs trying to be where many of their communities are: online and using new media. But is that where our target audiences really are? We wanted to get a clearer understanding of internet and new media use among communities of color. To learn more, we hosted a webinar, “Underserved Populations and New Media Use”.
Continue reading "Catching up with Communities of Color: Online and New Media Use" »

Last week we attended the United States Conference on AIDS
(USCA), sponsored by the National Minority AIDS Council (NMAC). USCA is the largest AIDS-related gathering in the U.S. Three-thousand people came together to share information, create new networks, and learn about the latest tools being used to address the challenges of HIV/AIDS. Conference participants included healthcare and service providers, advocates, people living with HIV/AIDS, and policymakers. The theme of the conference was “Looking Back, Moving Forward.”
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“A picture is worth a thousand words” and today we will be talking about two different powerful pictures that relate to World AIDS Day--one which involves data, and the other which involves you.
Continue reading ""A Picture is Worth A Thousand Words"-- How to Increase Involvement in World AIDS Day 2008" »

As the summer comes to an end, we want to share information about an event which took place this summer and reinforced the importance of using new media tools in public health. In July, the Kaiser Family Foundation
(KFF) sponsored a webcast, “The Health Blogosphere: What It Means for Policy Debates and Journalism
”. Secretary Michael Leavitt from the U.S. Department of Health and Human Services, and the author of Secretary Mike Leavitt’s Blog, gave the keynote address.
Continue reading "The Health Blogosphere" »