http://blog.aids.gov/2009/07/using-new-media-to-reach-communities-of-color-lessons-learned-from-leaders-in-the-field.html HIV Policy & Programs. Research. New Media. Tue, 18 Jun 2013 19:58:43 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://blog.aids.gov/2009/07/using-new-media-to-reach-communities-of-color-lessons-learned-from-leaders-in-the-field.html#comment-316 Ricky Davis/Ricken Flow Sun, 02 Aug 2009 17:06:35 +0000 http://production.aidsblog.icfi.com/?p=192#comment-316 The first thing is to go where people of color are already gathering. Black planet, Mi gente, BET.com
Engage with high profile members of the black community with social media. You have to combine the hiv/aids outreach with genuine concern of other issues.
In the blog you hit on a great point that is sometimes overlooked. You have to integrate instead of dominate. You have to engage the whole person not just the targeted portion in this case hiv/aids.

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