“Participation Powers Prevention”: Highlights from CDC’s 3rd National Conference on Health Communication, Marketing, and Media


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CDC's 3rd annual National Conference on Health Communication, Marketing, and Media

Last week Miguel Gomez and I joined 1,000 other public health, social marketing, new media, health education, and health communications leaders at the CDC’s 3rd annual National Conference on Health Communication, Marketing, and Media in Atlanta. We enjoyed having this opportunity to learn from colleagues (new and old), and present on some of our own new media lessons learned, as we did in past years attending this conference. I presented on a panel with some of our CDC colleagues about user-generated content Exit Disclaimer, highlighting some of our experiences from World AIDS Day and National HIV Testing Day, and Miguel gave a presentation about our new media strategy Exit Disclaimer.

The conference’s theme this year was “Participation Powers Prevention” and we heard this theme mentioned throughout the plenary sessions and various panel presentations. Another theme we heard throughout the conference was the importance of developing our messages first — then finding the most appropriate tools to communicate them. The conference’s organizers further highlighted the themes of the conference by sorting presentations into the following tracks: Health Marketing: Nuts, Bolts and Beyond; Health Disparities and Social Determinants of Health; New Frontiers — Trends and Technology; and Partnerships/Collaborations — Synergistic Relationships.

We wanted to bring some of the key messages from the conference to people who couldn’t be there in person, so we used our Flip camera to record interviews with several speakers and participants about their advice for the HIV community. For example, Miguel recorded a video with Susannah Fox Exit Disclaimer from the Pew Internet & American Life Project Exit Disclaimer. We have uploaded this interview to our YouTube channel Exit Disclaimer and embedded it in this blog post. Here is a link to the slides from Susannah’s presentation at the conference, Social Media’s Promise for Public Health Exit Disclaimer.

Some of the many resources mentioned at the conference include:

Question for all of you: what does “participation powers prevention” mean to you? Leave us a comment and let us know.