Comments on: “Participation Powers Prevention”: Highlights from CDC’s 3rd National Conference on Health Communication, Marketing, and Media

By: Steve Harold

Steve Harold — Fri, 20 Nov 2009 04:04:26 +0000

If AIDS is going it be contained and the number of infections reduced than communication of safety precautions and testing, needs to be made via the fashionable forms of interaction. Evidence shows that social media platforms such as facebook and myspace have a reach that maybe traditional marketing educational methods such as newspaper adverts do not. Also in my view, the less vulnerable particular cross-section of society perceives their risk to infection is, the more likely there is to be an increase in HIV infection rates in that social grouping.

By: Susannah Fox

Susannah Fox — Wed, 19 Aug 2009 13:16:41 +0000

Thanks so much for linking to my report & slides! I also posted a summary of the conference to e-patients.net: http://e-patients.net/archives/2009/08/social-medias-promise-for-public-health.html To me, "participation powers prevention" is an acknowledgment that many consumers/citizens are already ahead of the game in terms of participation in social technologies, but it's now up to public health leaders to harness that energy toward prevention. For example, I heard that in Cynthia Baur's remarks regarding healthfinder.gov: engagement is the key and is directly related to self-efficacy.

By: Alex, aka Socialbutterfly

Alex, aka Socialbutterfly — Wed, 19 Aug 2009 01:03:29 +0000

To me–simply–it means, roll up those sleeves and get involved. Nice post Jennie, and it was great seeing the AIDS.gov team at the conference.
As a side, I just watched Miguel’s video on the side about HIV Testing, and again, I just think it’s a wonderful testimony to matching the mission to the media. As a bride to be, I too encourage couples to get tested as a routine part of the checklist to getting married–right next to picking out the party favors.

By: Ricky Davis/Ricken Flow

Ricky Davis/Ricken Flow — Tue, 18 Aug 2009 20:53:24 +0000

Being a big part of the hiv/aids information outreach and support in Second Life, I am so glad that it is being presented in front of a larger audience. I need to start planning for World Aids Day 2009 in Second Life I sure hope aids.gov participates again this year.

By: Cathy Kujala

Cathy Kujala — Tue, 18 Aug 2009 16:52:30 +0000

Great entry — appreciate all of the links.
To me, “participation powers prevention” means that the more people who are engaged with the cause, the more people who will be spreading the message about prevention. Once they are aware of the facts surrounding the issue, they can no longer ignore them and are more likely to share what they know with friends and family, etc.
For example, those who learn more about the details surrounding HIV transmission are more likely to promote safer sex/needle use than those who have not been educated about the facts. Engaging more people = increasing prevention.