http://blog.aids.gov/2009/09/making-choices-a-strategic-approach-to-new-media-part-i.html HIV Policy & Programs. Research. New Media. Wed, 15 May 2013 18:33:36 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://blog.aids.gov/2009/09/making-choices-a-strategic-approach-to-new-media-part-i.html#comment-284 John Black Sat, 17 Apr 2010 06:23:01 +0000 http://production.aidsblog.icfi.com/?p=173#comment-284 Reaching people with HIV is always important to do. In the last several years, there seems to be a lowering of public awareness in the prevention side of the equation. In fact, for the last 8 years or so, you hardly see any form of advertising in the mainstream media about HIV prevention and/or safe sex. I wonder how much of a dis-service that this lack of focused awareness is doing for young gay men who are just becoming sexually active.
Most young men believe themselves to be invulnerable, and are the most likely group to take risks and end up with HIV as a consequence. I am very concerned that we have a second wave of HIV that will sweep North America, as a result of younger people not being properly informed.
I believe we are at the cusp of a tragedy in the making.

]]> http://blog.aids.gov/2009/09/making-choices-a-strategic-approach-to-new-media-part-i.html#comment-283 Jeff Brandt Wed, 30 Sep 2009 21:55:27 +0000 http://production.aidsblog.icfi.com/?p=173#comment-283 Def: media – Webster, a medium of cultivation, conveyance, or expression; dictionary.com -the means of communication.
One important new media that you overlooked is the smartphone (e.g, iPhone, Android). The smartphone is the laptop of today. You can communicate,cultivate and express via this tool. Smartphone already has many wellness application the help to manage one’s health. Paul Levinson call it, “media-in-motion” in his book. I view the smartphone as a media itself rather than just a facilitator of media. Just as a book without words of picture without an image.
I agree with the POST acronym. Many so called, developers lack the education and know how to provide well design software that answers a need, not fits a technology. I would like to add one more letter to POST, and that is T for Tactic; People, Objectives, Strategy,Tactic and Technology. Webster, tactic – the art or skill of employing available means to accomplish an end, a system or mode of procedure
I see the future of smartphone and health as a facilitator of freedom, to provide patients with tool to help in the management of their own health, communicate with their provider from home, to assist in monitoring their Viral load or CD4 count.
Jeff Brandt
http://www.motionPHR.com a Personal Health Record for the iPhone

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