http://blog.aids.gov/2009/09/new-media-extends-reach-of-ias-2009-conference.html HIV Policy & Programs. Research. New Media. Mon, 20 May 2013 21:11:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://blog.aids.gov/2009/09/new-media-extends-reach-of-ias-2009-conference.html#comment-295 Andrew Wilson Wed, 02 Sep 2009 21:20:43 +0000 http://production.aidsblog.icfi.com/?p=181#comment-295 Great post and really wonderful to see such a proactive approach to getting people involved that were not able to attend the event.
A couple follow up questions:
It makes sense that international cell phone rates may have inhibited Twitter use. Could it be possible that your audience is also more comfortable with other social networks? I know in the post you focus on Facebook and Twitter but did you consider (or even conduct) social media outreach on other social networks? Did you consider using texting as another channel to engage both on site and remote participants?
Finally, as I am sure you know, social media metrics are a hot topic as people look to measure “success” for social media outreach and possibly calculate ROI. Did you develop success metrics going into the campaign, were you able to meet them?
Thanks for the information and keep up the great work!

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