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Facing AIDS for World AIDS Day 2009: How You Can Take Action with One Photo

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Co-authored by Josie Halpern-Finnerty

Tree Alexander at USCA

Tree Alexander at USCA

If a picture says a thousand words, how much would a picture of you wearing a red ribbon and holding a sign that says you’re “Facing AIDS for World AIDS Day” say? Could it help end stigma? Promote HIV testing? We think so – and we need your help.

Last week at the U.S. Conference on AIDS, we kicked off the relaunch of our Facing AIDS for World AIDS Day campaign. Hundreds of you stopped by our photo booth and told us why you are Facing AIDS. In doing so, you are helping to reduce stigma around HIV by putting real faces to the people who care about responding to HIV, and by helping to promote HIV testing. We first launched this campaign last year for the 20th World AIDS Day and given how many of you responded, we’re doing it again this year and taking it to the next level.

Here’s how you can get involved in three easy steps:

  1. Take a Photo
    • Download a Facing AIDS sign (PDF, 157 KB) and write a message on it that says why you are Facing AIDS.
    • Then take a photo of yourself wearing a red ribbon with your sign.
    • Upload it to our Flickr group Exit Disclaimer and/or our Facebook fan page Exit Disclaimer (in addition to the Flickr group, we’ll be making a video of select images from the Facing AIDS campaign for you to share!).
  2. Change your Social Network Profile Picture and Status. On December 1 change your social network profile picture to your Facing AIDS photo and your status to:

    “[Your Name] is Facing AIDS for World AIDS Day. To find an HIV test site, text your ZIP to “KNOWIT” (566948), or visit www.HIVtest.org Exit Disclaimer. Join me and post this to your status today.”

  3. Share


You can also check out and share this video about how to take part in the Facing AIDS campaign. The video features Tree Alexander from Brooklyn, New York, and AIDS.gov Director Miguel Gomez. Tree told us he chose to get involved with the Facing AIDS campaign because, “I felt the need to join to help spread awareness. I felt as a kid HIV/AIDS was not in my social network or community. I felt like it couldn’t happen to me… it wouldn’t happen to me. I took the photo to show HIV looks like both you and me! But, I joined because I CARE. I joined because my community NEEDS ME. I joined because HIV is REAL!”

Looking for more ways to help Face AIDS for World AIDS Day?

Check out our World AIDS Day page for even more ideas on how to Face AIDS. Planning to get involved? Have an idea or an event of your own? We’d love to hear from you!

Comments

  1. Janine Payne says:

    Awesome, awesome, awesome campaign. I will Face AIDS for World AIDS Day, and will soon tell my many friends on Facebook and all “7” followers on Twitter why I believe in the power of simple communication about an issue that is near to my heart.
    Congratulations AIDS.gov on reaching millions with your message. Please count me in.
    Janine

  2. So many people are facing AIDS, not just those who are HIV positive but those of us who love them as well.
    Stand up and show your face.

  3. This is impressive work and will also do a lot to address the stigma associated with HIV testing. There is much of that going on in so many African nations as well. In honor of World AIDS Day, the UN is hosting a photo exhibit that displays photographs captured by women and children living with HIV/AIDS in Cape Town and Maputo. It is inspiring work. I wrote a blog about it – http://tiny.cc/Bftvk. Looking at how we can address the staggering statistics of AIDS in Africa. I’d appreciate the feedback and will be tracking back to your blog. This ought to be an interesting project for people to participate in.

  4. Where in Cape Town CBD can I buy World Aids Day ribbons?

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