Co-authored by Michelle Samplin-Salgado, AIDS.gov New Media Strategist
Early before the start of the International AIDS Conference Scott Sanders, who provides lead communications support to the International AIDS Society, organized a “Tweetup” for individuals tweeting from the conference. Some represented organizations such as UNAIDS (@UNAIDS) , amFar(@amfAR) , Doctors without Borders (@MSH_IAC) , AIDS Atlas (@HIV_ATLAS) , British Columbia Centre for Excellence in HIV/AIDS (@bccfe) , and those working on the Vienna Declaration (@vdelc) . Others were tweeting as individuals (@allissaadler) , researchers (@dadakim) , evaluators(@marierenaux), and advocates(@mmontaner) .
Facilitated by amfAR’s Jirair Ratevosian(@JRatevosian) , the meeting was an opportunity for us
to share lessons learned, best practices, and tips about how we manage and
evaluate our work on Twitter. The IAS has committed resources to evaluate how people are engaging with social media in general and Twitter, in particular, at the conference. We will share the findings from that evaluation in a future post.
During the Tweet-up, participants shared that Twitter has created significant outcomes for their organizations. One participant commented that, initially, she did not understand how Twitter could help her conduct a global drive to
support changes in drug policies. Her understanding changed when she
realized how rapidly Twitter could help her reach and mobilize
thousands of HIV community members.
We learned that many of our colleagues in the session are the only ones managing and promoting Twitter within their agency or organization, and they are working to educate their colleagues about how Twitter and other new media tools can help
extend their programs’ reach. We will continue to write about their
successes and lessons learned in the coming months.
We look forward to following and
participating in the conversation!