Video sharing remains a powerful tool for sharing health information. According to the Pew Internet & American Life Project , 71% of online Americans use video-sharing sites (such as YouTube and Vimeo). On YouTube alone, users upload more than 72 hours of video every minute.
There are many different sites for uploading and sharing video, and Vine is an example of one of the newer ones. Vine is a mobile-based app that allows users to record videos up to six seconds long and immediately share them on Twitter and Facebook (check out how to use it here ). With newly approved “government friendly” terms of service , government agencies can now record and upload their own videos to Vine.
Here are a few public health video examples on Vine:
- CDC NPIN created a brief promotional video for their In The Know Social Media Webinar Series (see image).
- Using crowdsourcing, the organization Youth Against AIDS asked people to create Vine videos that creatively feature the word “HIV”. Using the #SixSecondsAgainstAIDS hashtag, the videos are searchable on Vine and repurposed on their campaign website.
- AIDS Project Los Angeles shared a video from a food demonstration for their clients.
How (if at all) have you used Vine? How are you using video sharing in your work in the HIV community? How did it help?