Join AIDS.gov and leaders from the Canadian and UK government service for a webinar discussion on evaluating government communications on Thursday, May 15, 2014 from 11:00 a.m. to noon (EDT). Register here to attend this free event.
Around the world, government communicators are facing a rapidly changing media landscape with new opportunities and new challenges. Evaluating the impact and success of communications activities has become far more than a “nice-to-have.” It is critical to determine if those activities assist a department or agency in achieving distinct and measurable objectives.
Miguel Gomez, Director of AIDS.gov, will share information on tools and tactics that could be deployed by other government and health communicators. He’ll describe the new media data that AIDS.gov monitors, and how they use it to make specific program decisions.
Learn more on the DigitalGov website.