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Augustina Howe, M.A.

Web Content Manager, Administration on Aging, Office of Outreach and Consumer Information 

How the Administration on Aging Embraced Social Media through Facebook

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In 2009, Facebook’s popularity was escalating and we started to believe that we were missing an important communications opportunity if we didn’t develop an Administration on Aging (AoA) Facebook page.  Before we started planning AoA’s Facebook page , we needed to ask and answer some questions. Who would be our audience and how would they…