“A Picture is Worth A Thousand Words”– How to Increase Involvement in World AIDS Day 2008


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“A picture is worth a thousand words” and today we will be talking about two different powerful pictures that relate to World AIDS Day–one which involves data, and the other which involves you. Picture # 1: The Trend The picture above shows our search results from typing “AIDS” into Google Trends (a tool that lets…

The Health Blogosphere


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Secretary Mike Leavitt

As the summer comes to an end, we want to share information about an event which took place this summer and reinforced the importance of using new media tools in public health. In July, the Kaiser Family Foundation (KFF) sponsored a webcast, “The Health Blogosphere: What It Means for Policy Debates and Journalism ”. Secretary…

Using Twitter in Response to HIV/AIDS: The Hot New Tool (Today?)


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Map of Hurricane Gustav

We’ve been hearing a lot about Twitter lately. At Texting4Health , Podcamp, and on NPR , people have been talking about Twitter as the "hot/new" tool to help you communicate fast and effectively. Just this last weekend, NPR’s Andy Carvin created a StormWire Twitter account to send notifications about the hurricanes and other tropical storms.

Share, Listen, and Learn

Last week, the New Media Expo took place in Las Vegas, Nevada. The Expo brought together 2,000 attendees, including individual media makers, companies, schools, and organizations wanting to learn how to create audio and video content that will educate, inform, and inspire their audiences. The team was there to learn, listen, and share our…

“Engage and Deliver” But Don’t Forget to “Listen and Learn”

National Conference on Health Communication, Marketing, and Media. Engage and Deliver 2008.

Last week, 1,000 people from the fields of public health, social marketing, health communication, health education, and other fields gathered in Atlanta for the CDC’s 2nd Annual National Conference on Health Communication, Marketing, and Media. Miguel Gomez, Director, and Jennie Anderson, Communications Director, attended the conference. We also participated in a panel called…

International AIDS Conference: New Media and the AIDS Community – Some Good News

Last week, we "twittered" from the International AIDS Conference (IAC) , and we planned to talk about that this week. We were struck, however, by our conversations on new media with IAC delegates and we decided to write about what we learned at the conference instead. (Stay tuned for more on Twitter soon!) From the…

A Wake-up Call for All of Us: How Can New Media Help?

AIDS 2008

“The estimates from our nation’s new HIV incidence surveillance system reveal that the HIV epidemic is- and has been- worse than previously known. The recent U.S. HIV statistics are a wake-up call to all of us in the United States to have authentic conversations about what we need to be doing to end this epidemic…

If You Build It, Will They Come? (Part 4 on Blogging)

red bullhorn

If you decide to start a blog for yourself or your organization, part of your strategy should include blog promotion. How and where you promote your blog are key elements in engaging your readers to comment, subscribe, and share your messages. To learn more about blog marketing and promotion, we continue our conversation this week…