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Seven Ways To Create Social Media Engagement

Maintaining active social media content is a great way to increase exposure for your organization. But getting your followers not only to look, but to share and engage with your content, requires strategically using each social platform’s strengths to its full capacity. Your effort will be rewarded with real conversations as well as a growing…

Video Variety is Key to YouTube Success

Sharing your videos on YouTube can be a great way to tell your stories visually and add value to your organization’s mission. A thoughtful presence on YouTube (or other video channels) can enable your organization to build trust, authority and recognition among your target audience. A recent example is Greater Than AIDS’  “We Are Family”…

We’re Stronger When We Work Together: Dr. Wolitski Shares Closing Thoughts from AIDS 2016

As the 2016 International AIDS Conference (AIDS 2016) came to a close in Durban, South Africa, we visited via Facebook Live with Dr. Rich Wolitski, Acting Director of the HHS Office of HIV/AIDS and Infectious Disease Policy (OHAIDP). He reflected on some of the key scientific findings shared during the conference as well as other…

White House’s Dr. Lansky Shares Perspectives from AIDS 2016

As the third full day of the 2016 International AIDS Conference (AIDS 2016) came to a close in Durban, South Africa, we had an opportunity to speak with Dr. Amy Lansky, Director of the White House Office of National AIDS Policy (ONAP), via Facebook Live. In a conversation with her friend Dr. Patrick Sullivan of…

NIH’s Dr. Dieffenbach Shares Final Update from AIDS 2016

In his third and final update from the International AIDS Conference (AIDS 2016) in Durban, South Africa, NIH’s Dr. Carl Dieffenbach discussed highlights of ongoing HIV cure research presented at the conference. Dr. Dieffenbach, the Director of the Division of AIDS at NIH’s National Institute of Allergy and Infectious Diseases (NIAID), spoke with his colleague…

USAID’s David Stanton from AIDS 2016

USAID is among the many federal agencies engaged in the response to HIV around the globe. One of the PEPFAR implementing agencies, USAID is marking its 30th anniversary of working in the HIV response. At the International AIDS Conference (AIDS 2016) in Durban, South Africa today, we had the opportunity to visit with David Stanton,…

CDC’s Drs. Hader and McCray Discuss Developments from AIDS 2016

This morning, on the second full day of the International AIDS Conference (AIDS 2016) in Durban, South Africa, we had the chance to hear from Dr. Shannon Hader, Director of CDC’s Division of Global AIDS and TB, and Dr. Eugene McCray, Director of CDC’s Division of HIV/AIDS Prevention during another Facebook Live event. They reflected…

HIV Vaccine Research: Update from NIH’s Dr. Dieffenbach from 2nd Day of AIDS 2016

As the second day of the International AIDS Conference (AIDS 2016) came to a close in Durban, South Africa, we caught up with Dr. Carl Dieffenbach again via Facebook Live to get his thoughts on some of the day’s highlights. He is Director of the Division of AIDS at NIH’s National Institute of Allergy and…