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Miguel Gomez

Director, AIDS.gov, and Senior Communications Advisor, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services 

Make Sure New Media is Not a Source of Distracted Driving

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Miguel with Phones

AIDS.gov encourages the use of new media to respond to public health issues, and to meet our audiences’ needs, we offer content through social media. Over time, we are seeing a major shift in the way people are accessing our content—nearly 50% of our traffic is now coming from mobile devices. While we are excited…

The Federal Digital Strategy and Opportunities for the Federal HIV Work Force

Digital Government Strategy

On May 23, 2012, the White House released the Digital Government Strategy (PDF), a twelve-month roadmap to build a 21st Century Digital Government that delivers better digital services to the American people. The AIDS.gov team has been closely following the progress of the Strategy from development to implementation.  We see the Strategy as an opportunity…

AIDS.gov Redesigned Using Responsive Design

aidsgov_responsive_small

We here at AIDS.gov are proud to formally announce that our site has been relaunched and redesigned using responsive design. Responsive web design is a next-generation web development method of designing content so that it works well on both a laptop screen and a smartphone, automatically adjusting its size to fit the screen. Since smartphones,…

Historic New Media Call to Action at AIDS 2012

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satellite-postcard_061812

We sent our first tweet in on August, 2008 from the International AIDS Conference in Mexico City. Four years and 3,265 tweets later, we are gearing up for yet another International AIDS Conference. At this year’s conference, we will be hosting a satellite session titled “The State of New Media and HIV.” During the session,…

Avatars – Reaching Gay Men

Many Shades of Gay

In the past we have highlighted the work of our colleagues who are using virtual tools to reach their target audience. This month, LGBTQ pride month, the San Francisco AIDS Foundation (SFAF) launched a new campaign that incorporates the use of avatars and texting to promote HIV testing. We asked them to share more about…

Setting an Example: Do You Text and Drive? Part 2

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Miguel with phones

As we move ever closer to AIDS 2012, my workload as director of AIDS.gov has increased dramatically. Given the flood of e-mail and text messages I get every day, I have felt a great temptation to look at my Blackberry and my iPhone while driving. Even my laptop—which is always nearby—can send that siren song:…

AIDS 2012: On the Path Towards an AIDS-free Generation

Clinton AIDS-free Generation

In her November 2011 speech at the National Institutes of Health, Secretary of State Hillary Rodham Clinton spoke of an historic opportunity at hand: to achieve the goal of an AIDS-free generation. On World AIDS Day President Obama further underscored that we are at a pivotal moment in the response to the epidemic, with new…

Kaiser Permanente Shares Expertise with Other Health Care Providers to Improve Health Equity for People Living with HIV

Dr. Michael Horberg, Kaiser Permanente

AIDS.gov recently spoke with Dr. Michael Horberg, Director of HIV/AIDS for Kaiser Permanente and a member of the Presidential Advisory Council on HIV/AIDS (PACHA), about the Kaiser Permanente HIV Challenge , an important private sector effort to improve the delivery of HIV care in support of the goals the National HIV/AIDS Strategy. Announced earlier this…

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