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Michelle Samplin-Salgado

New Media Strategist, AIDS.gov 

“What’s your story?” Using social media to reach communities of color

conference cdc graphic

Health communicators from around the U.S. met last week to share and learn about evolving outreach strategies to connect with at-risk communities, to amplify the experiences of individuals coping with health issues, and to learn how to adapt health information to different social media channels. Storytelling was a central strategy discussed at the conference. This…

If You Film It, Will They Watch?

Zooming Video Camera Lens

If you’ve been following our blog and social media channels this week, you’ve likely noticed we’re producing videos from the International AIDS Conference (AIDS 2014) . Starting on Sunday morning with a message from Dr. Fauci, and continuing throughout the week with highlights from Dr. Ron Valdiserri, Dr. Carl Dieffenbach, Ambassador Deborah Birx, and other senior…

3 Takeaways from our Black Voices Blog Series

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From the beginning of the AIDS.gov blog, we found that encouraging conversations is the best way to ensure that we are connecting with our readers. By joining our “voice” with the voices of those we are working to reach and serve, we work together to increase access to HIV/AIDS information. Our conversations have yielded important…

New Media School

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We were excited to receive a number of very positive emails from friends and colleagues in response to our first “school” blog post last week. We are always looking for ways to improve the reach and engagement of our blog posts, and those encouraging responses spurred us to take a look at how well the…

3 Social Media Trends for 2014 and What They Mean for the HIV Community

Computer keyboard with 2014 key

Around this time each year, the media, blogs, and Twitter are full of predictions and trends for the new year. It can be a challenge to keep up with all the new developments and emerging tools. Last Friday—as we do every week—I sat down with Michelle Samplin-Salgado, AIDS.gov’s New Media Strategist, to discuss the basics…

Happy Holidays from AIDS.gov

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A study out of Kenya and published in the New England Journal of Medicine found that weekly text message to patients with a single word — “Mambo?” (“How are you?”) helped patients feel cared for and supported. This holiday season, we hope you, too, feel cared for and supported.

Help end HIV stigma by #FacingAIDS

Help put an end to stigma by #facingAIDS

At AIDS.gov we have been excited to see how the use of hashtags has spread over the years into various social media platforms. What started with Twitter has expanded to other social media channels including Facebook, Instagram, Vine and others. For those of you unfamiliar, hashtags are those few, carefully chosen characters after a pound…

How are you #FacingAIDS (video)

How are you Facing AIDS Video?

Six years ago we conceptualized Facing AIDS – a photo sharing initiative for people to share photos and messages on why they are facing AIDS. We have heard thousands of reasons over the years about why and how people face AIDS – ranging from the personal (“I’m facing AIDS for 25 years and counting”) to…