Michelle Samplin-Salgado

New Media Strategist, 

Black Voices: Integrating Social Media in HIV Outreach

Kahlib Barton

Meet Kahlib The Black Voices series was started over a year ago to share information on important social media and HIV-related topics for the community, by the community. All our bloggers have unique stories about living with and/or advocating about HIV. Today, we introduce you to our newest blogger: Kahlib Barton. In this…

‘State of New Media and HIV 2014’: An assessment of social media in the HIV community


“We call upon the HIV community to declare that new media and emerging technologies are critical in helping us connect, create, listen, learn, and engage as we move toward an AIDS-free generation.” – New Media Declaration, International AIDS Conference 2012 At the 2012 International AIDS Conference, reported on the findings from our first-ever…

LAUNCHED! Virtual Office Hours! Your social media questions answered here!

486140535 hosts Social Media Labs to provide free technical assistance for AIDS service organizations (ASOs) and Federal HIV programs to extend their stakeholder outreach. But many in the HIV community face travel restrictions and cannot meet us in person. To extend the reach of our social media assistance, we have launched Virtual Office Hours,…

COMING SOON: Virtual Office Hours! Your social media questions answered here!

Virtual Office Hours Nov 2014

At, we leverage social media tools to extend the reach of Federal HIV/AIDS policies, programs, and resources. When we are able to attend HIV-related conferences, we host Social Media Labs to provide free technical assistance on using social media, and to assist AIDS service organizations (ASOs) and Federal HIV programs to extend their…

“What’s your story?” Using social media to reach communities of color

conference cdc graphic

Health communicators from around the U.S. met last week to share and learn about evolving outreach strategies to connect with at-risk communities, to amplify the experiences of individuals coping with health issues, and to learn how to adapt health information to different social media channels. Storytelling was a central strategy discussed at the conference. This…

If You Film It, Will They Watch?

Zooming Video Camera Lens

If you’ve been following our blog and social media channels this week, you’ve likely noticed we’re producing videos from the International AIDS Conference (AIDS 2014) . Starting on Sunday morning with a message from Dr. Fauci, and continuing throughout the week with highlights from Dr. Ron Valdiserri, Dr. Carl Dieffenbach, Ambassador Deborah Birx, and other senior…

3 Takeaways from our Black Voices Blog Series


From the beginning of the blog, we found that encouraging conversations is the best way to ensure that we are connecting with our readers. By joining our “voice” with the voices of those we are working to reach and serve, we work together to increase access to HIV/AIDS information. Our conversations have yielded important…

New Media School


We were excited to receive a number of very positive emails from friends and colleagues in response to our first “school” blog post last week. We are always looking for ways to improve the reach and engagement of our blog posts, and those encouraging responses spurred us to take a look at how well the…