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Michelle Samplin-Salgado

New Media Strategist, AIDS.gov 

‘State of New Media and HIV 2014′: An assessment of social media in the HIV community

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“We call upon the HIV community to declare that new media and emerging technologies are critical in helping us connect, create, listen, learn, and engage as we move toward an AIDS-free generation.” – AIDS.gov New Media Declaration, International AIDS Conference 2012 At the 2012 International AIDS Conference,  AIDS.gov reported on the findings from our first-ever…

LAUNCHED! AIDS.gov Virtual Office Hours! Your social media questions answered here!

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AIDS.gov hosts Social Media Labs to provide free technical assistance for AIDS service organizations (ASOs) and Federal HIV programs to extend their stakeholder outreach. But many in the HIV community face travel restrictions and cannot meet us in person. To extend the reach of our social media assistance, we have launched AIDS.gov Virtual Office Hours,…

COMING SOON: AIDS.gov Virtual Office Hours! Your social media questions answered here!

Virtual Office Hours Nov 2014

At AIDS.gov, we leverage social media tools to extend the reach of Federal HIV/AIDS policies, programs, and resources. When we are able to attend HIV-related conferences, we host AIDS.gov Social Media Labs to provide free technical assistance on using social media, and to assist AIDS service organizations (ASOs) and Federal HIV programs to extend their…

“What’s your story?” Using social media to reach communities of color

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Health communicators from around the U.S. met last week to share and learn about evolving outreach strategies to connect with at-risk communities, to amplify the experiences of individuals coping with health issues, and to learn how to adapt health information to different social media channels. Storytelling was a central strategy discussed at the conference. This…

If You Film It, Will They Watch?

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If you’ve been following our blog and social media channels this week, you’ve likely noticed we’re producing videos from the International AIDS Conference (AIDS 2014) . Starting on Sunday morning with a message from Dr. Fauci, and continuing throughout the week with highlights from Dr. Ron Valdiserri, Dr. Carl Dieffenbach, Ambassador Deborah Birx, and other senior…

3 Takeaways from our Black Voices Blog Series

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From the beginning of the AIDS.gov blog, we found that encouraging conversations is the best way to ensure that we are connecting with our readers. By joining our “voice” with the voices of those we are working to reach and serve, we work together to increase access to HIV/AIDS information. Our conversations have yielded important…

New Media School

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We were excited to receive a number of very positive emails from friends and colleagues in response to our first “school” blog post last week. We are always looking for ways to improve the reach and engagement of our blog posts, and those encouraging responses spurred us to take a look at how well the…

3 Social Media Trends for 2014 and What They Mean for the HIV Community

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Around this time each year, the media, blogs, and Twitter are full of predictions and trends for the new year. It can be a challenge to keep up with all the new developments and emerging tools. Last Friday—as we do every week—I sat down with Michelle Samplin-Salgado, AIDS.gov’s New Media Strategist, to discuss the basics…