Michelle Samplin-Salgado

New Media Strategist, 

3 Social Media Trends for 2014 and What They Mean for the HIV Community

Computer keyboard with 2014 key

Around this time each year, the media, blogs, and Twitter are full of predictions and trends for the new year. It can be a challenge to keep up with all the new developments and emerging tools. Last Friday—as we do every week—I sat down with Michelle Samplin-Salgado,’s New Media Strategist, to discuss the basics…

Happy Holidays from


A study out of Kenya and published in the New England Journal of Medicine found that weekly text message to patients with a single word — “Mambo?” (“How are you?”) helped patients feel cared for and supported. This holiday season, we hope you, too, feel cared for and supported.

Help end HIV stigma by #FacingAIDS

Help put an end to stigma by #facingAIDS

At we have been excited to see how the use of hashtags has spread over the years into various social media platforms. What started with Twitter has expanded to other social media channels including Facebook, Instagram, Vine and others. For those of you unfamiliar, hashtags are those few, carefully chosen characters after a pound…

How are you #FacingAIDS (video)

How are you Facing AIDS Video?

Six years ago we conceptualized Facing AIDS – a photo sharing initiative for people to share photos and messages on why they are facing AIDS. We have heard thousands of reasons over the years about why and how people face AIDS – ranging from the personal (“I’m facing AIDS for 25 years and counting”) to…

Lessons from the USCA Social Media Lounge

Social Media Lounge

This year at the 2013 U.S. Conference on AIDS, our new media staff  is hosting the Social Media Lounge for attendees to gather, share experiences, and ask questions around new media tools and best practices for the HIV community. We’ve had attendees from all across the country come in to chat. Here are a few…

Using Video to Share your Story: An Interview with KenLikeBarbie

Ken Like Barbie YouTube Channel

We’ve previously featured Ken Williams’ videos on this blog. As an African American man living with HIV, Ken uses YouTube, Twitter, Facebook, and Instagram to share his story. As we approach National HIV Testing Day on June 27, we sat down with Ken (actually, we “hungout” on Google+) to learn more about how he uses…

Apps and Social Media to Show You Care


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Heart phone

Social media and mobile apps are great tools to help you connect to people. For example, you can connect to your former high school sweetheart on Facebook, share photos with your family on Instagram, send an eCard to your partner, or tweet about the great date you had last night. You also can use apps…

5 Years, 900 Blog Posts, 1 Million Page Views


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Picture of redesigned

Today marks an important milestone for the blog. Five years ago today, we launched this blog with the intent of reaching audiences with information on how to use new media. In 2009, we extended our content to include Federal policies and resources. Today our blog continues to address these topics and more. While we…