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Naima Cozier

Advisor to AIDS.gov, Senior Consultant, JSI 

Maximizing Community Reach: Social Media Peer Mentors

iris house

For many HIV/AIDS agencies, social media can be an effective tool to build awareness and knowledge, recruit community members to participate in prevention and care programs, promote community events, and increase HIV testing. Nevertheless, simply having a social media presence is often not enough to meet these goals. How can HIV/AIDS prevention and care organizations…