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Pavni Guharoy

Communications Director, AIDS.gov 

Virtual Office Hours: Social Media Conversations with the HIV Community

Office Hours

Through Virtual Office Hours, AIDS.gov offers free, personalized technical assistance to help federal and non-federal HIV program staff on how to access, talk about or improve their use of digital tools and social media channels to improve their outreach. We hold these 45-minute sessions every Tuesday and Thursday from 2:00-4:00 p.m. (Eastern). You can register…

New Media Goals for 2015 – Part 2

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Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate AIDS.gov’s social media goals for 2015. Early in the year, we shared our first new media goal…

New Media Goals for 2015 – Part 1

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On December 30th, AIDS.gov blogged about our take on social media trends for 2014 and how those trends might affect the HIV community. Now we have data from the last Pew Internet Social Media Update , which have helped to formulate our goals on how we bring you information in 2015. It has validated some key…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

Millennials and Social Media: Engaging, Mobilizing, and Learning for HIV Outreach

Millenials

According to the Centers for Disease Control and Prevention (CDC), about 50,000 Americans are newly infected with HIV each year. Of those, one in four (26%) is 13-24 years old. In 2012, the highest rate of new diagnoses of HIV infection occurred among people aged 20–24 years. In response to these rates, government agencies, youth-focused…

Being Social at the U.S Conference on AIDS, #USCA2014

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Hosted by the National Minority AIDS Council (NMAC) , the United States Conference on AIDS (USCA) is the largest national gathering of HIV advocates, healthcare providers, and people living with, or affected by, HIV/AIDS. As in prior years, USCA presented AIDS.gov with an opportunity to provide social media assistance to individual advocates, attendees from community organizations, and…

“What’s your story?” Using social media to reach communities of color

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Health communicators from around the U.S. met last week to share and learn about evolving outreach strategies to connect with at-risk communities, to amplify the experiences of individuals coping with health issues, and to learn how to adapt health information to different social media channels. Storytelling was a central strategy discussed at the conference. This…

Follow #AIDS2014

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Members of the global  HIV community will convene in Melbourne, Australia for 20th International AIDS Conference (IAC) 2014  from Sunday, July 20-25, 2014. We extend our condolences to the loved ones of all those on board Malaysia Flight 17. Throughout the week, AIDS.gov will work to help you stay abreast of news and highlights from…