Pavni Guharoy

Communications Director, 

#APHA15 Social Media Lab: Where digital and health communications meet!

APHA lab shot

For the third year in a row, we collaborated with APHA  to provide free social media technical assistance (TA) at the American Public Health Association’s Annual Meeting . Over 130 conference attendees stopped by the “Social Media Lab.” They received personal sessions with an or APHA social media expert, or attended mini sessions addressing popular…

1, 2, 3, 4: Digital Communication for National Latino AIDS Awareness Day


National Latino AIDS Awareness Day (NLAAD) is just around the corner (October 15). So we’re assessing some tools and resources that inform and support our digital efforts to address the disproportionate impact of HIV on Latinos/Latinas. Digital Tools: The National HIV/AIDS Strategy: Updated to 2020: In order to end the HIV epidemic in the U.S.,…

Got smartphone. Got INSTAGRAM?

Instagram feed - AIDSgov - for new media blog Oct 6

Instagram has become a key tool for photo-sharing—28% of online adults  in the United States are now using it. If you haven’t yet joined that group, this visually driven platform could be a strong contender for a spot in your social media toolkit. The team previously shared “how to” Instagram. Now we offer 5…

#HIVisSocial: 4 days + 20 influencers + 40 conversations at USCA

Ken Williams at USCA Social Media Lab2015

Organized by NMAC, the U.S. Conference on AIDS  (USCA) is the largest community-led domestic conference on HIV/AIDS each year. It is a unique opportunity to strengthen the gap between our real and virtual connections. NMAC and Social Media Lab One of our goals is to demonstrate how digital tools can expand the reach of…

Virtual Office Hours: Social Media Conversations with the HIV Community

Office Hours

Through Virtual Office Hours, offers free, personalized technical assistance to help federal and non-federal HIV program staff on how to access, talk about or improve their use of digital tools and social media channels to improve their outreach. We hold these 45-minute sessions every Tuesday and Thursday from 2:00-4:00 p.m. (Eastern). You can register…

New Media Goals for 2015 – Part 2

Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate’s social media goals for 2015. Early in the year, we shared our first new media goal…

New Media Goals for 2015 – Part 1


On December 30th, blogged about our take on social media trends for 2014 and how those trends might affect the HIV community. Now we have data from the last Pew Internet Social Media Update , which have helped to formulate our goals on how we bring you information in 2015. It has validated some key…

Top 5 Digital Trends of 2014 for the HIV community


The team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…