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Susan Robinson, MS

Associate Director for Communication Science, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention 

Content Syndication: Amplifying Our Message

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Susan Robinson, MS

The practice of syndicating content isn’t new, but certainly it’s an idea whose time has come. Communicators will tell you: if you want to extend the reach of your messages, make sure they are consistent – and repeat them often across many channels. HIV/AIDS partners can reach more people on-line by working together to create…

National HIV Testing Day Twitter Town Hall Recap

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Susan Robinson, MS

This year's National HIV Testing Day is now behind us, but what a whirlwind of events and activities! This year, we saw an unprecedented use of social media to get out the NHTD message, Take the Test. Take Control. One in particular was highlighted in the May 25th Blog: The NHTD Twitter Town Hall. It…