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Scott Sanders

Consultant, International AIDS Society. 

Twitter, and Mobile Technology, Take Off at AIDS 2012

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When the XIX International AIDS Conference drew to a close, #AIDS2012 had been tweeted 85,608 times over the course of the six-day conference – a ten-fold increase over AIDS 2010. With free WiFi available throughout the convention center, the increasing role of new media in health communications, and conference delegates making ample use of smartphones…