Yumna Bahgat

New Media Coordinator, 

Public Health and Pop Culture? Joining the Conversation to Raise Awareness for HIV


Through our Twitter , Facebook , and Instagram  channels, we share a wide range of resources on HIV/AIDS and new media. We also share resources during popular cultural events by using hashtags to join the online conversation. For example, during the Super Bowl  and Academy Awards, we use #superbowl  and #oscars  to reach people who may not…

New Media Goals for 2015 – Part 2

Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate’s social media goals for 2015. Early in the year, we shared our first new media goal…

New Media Goals for 2015 – Part 1


On December 30th, blogged about our take on social media trends for 2014 and how those trends might affect the HIV community. Now we have data from the last Pew Internet Social Media Update , which have helped to formulate our goals on how we bring you information in 2015. It has validated some key…

Top 5 Digital Trends of 2014 for the HIV community


The team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

Social Media Technical Assistance at the #APHA14 Conference and After


Over 10,000 public health professionals recently gathered in New Orleans to attend the American Public Health Association’s 142nd Annual Meeting . For the second year, we collaborated with APHA to provide conference attendees with free social media technical assistance (TA) during two full days of the conference. This year, conference attendees had two ways to receive…

Free Social Media Lab at APHA 2014!


The 142nd American Public Health Association (APHA) Annual Meeting & Exposition will be held November 15-19, 2014. The theme for the meeting is “Healthography: How Where You Live Affects Your Health and Well-Being.” The annual meeting provides many opportunities to learn more about current issues in public health, including topics related to HIV prevention, care,…

Being Social at the U.S Conference on AIDS, #USCA2014


Hosted by the National Minority AIDS Council (NMAC) , the United States Conference on AIDS (USCA) is the largest national gathering of HIV advocates, healthcare providers, and people living with, or affected by, HIV/AIDS. As in prior years, USCA presented with an opportunity to provide social media assistance to individual advocates, attendees from community organizations, and…

The Evolution of Mobile Apps and Usage in the HIV community

Image from the comScore 2014 U.S. Mobile Apps Report

The blog follows the evolution of mobile apps, especially those used to promote good health among communities impacted by HIV/AIDS. In its recently released U.S. Mobile App Report , comScore states that 2014 has marked a milestone in digital media access because over half (52%) of time spent on digital media occurs on mobile apps….