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Health Communication vs. Content Marketing

Editor’s Note: AIDS.gov recently had the honor of attending and being a part of the Planning Committee for the NIH Digital Summit. Here is the second of 2 blogs about the event from panelist Erin Edgerton Norvell.  Recently, I was honored to join an excellent line-up of digital health communicators at the NIH Digital Summit. I…

Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum

Background: This SPNS initiative will implement and evaluate innovative social media methods to identify, link, and retain HIV positive underserved, underinsured, hard-to-reach youth and young adults (ages 13-34) in HIV primary care and supportive services. These methods include system approaches utilizing a variety of social media, internet and mobile-based technologies to improve engagement and retention…

#NIHDigital Summit: Optimizing Digital to Reach Patients, Scientists, Clinicians and the Public

Editor’s Note: AIDS.gov recently had the honor of being a part of the Planning Committee for the NIH Digital Summit. Here is 1 of 2 blogs about the event.  On October 19th, NIH brought together nearly 1,500 digital and health experts in person and via webcast. The event featured two keynote speakers and panels that showcased…

APHA Session on Hepatitis C Trends and Disparities on Tuesday 11/3/15

The HHS Office of HIV/AIDS and Infectious Disease Policy (OHAIDP) invites participants in the 2015 American Public Health Association (APHA) annual meeting to join us for a special session: The Changing Epidemiology of Viral Hepatitis – Hepatitis C Emerging Trends and Disparities Tuesday, November 3rd from 12:30pm-2:00pm CT If we are to realize the goals…

Twitter & AIDS.gov – Learning and Assessing

The Status: Every Friday, AIDS.gov conducts weekly social media monitoring to assess our “social media engagement .” This practice recently alerted us to a change in our Twitter following. Until the end of July 2015, we were gaining an average of 5,000 – 6,000 new followers each month (a number that accounts for followers we lose…

Every Dose, Every Day (TM): New Tool to Improve Medication Adherence

Editor’s Note: The Centers for Disease Control has developed a new digital toolkit to promote medical adherence. This online resource includes a mobile app and can be used by providers as well as people living with HIV. CDC recently published the Every Dose, Every DayTM toolkit online. This toolkit offers assistance to both health care…

Save the Date: National Latino HIV/AIDS Awareness Day Twitterchat!

Summary: On October 15, the Domestic Policy Council will host a Twitterchat for #NLAAD, and release a Spanish translation of the updated National HIV/AIDS Strategy. As we announced on Twitter last week , Assistant to the President and Director of the Domestic Policy Council, Cecilia Muñoz , and I will host a Twitterchat this Thursday, October 15, 2015…

1, 2, 3, 4: Digital Communication for National Latino AIDS Awareness Day

National Latino AIDS Awareness Day (NLAAD) is just around the corner (October 15). So we’re assessing some tools and resources that inform and support our digital efforts to address the disproportionate impact of HIV on Latinos/Latinas. Digital Tools: The National HIV/AIDS Strategy: Updated to 2020: In order to end the HIV epidemic in the U.S.,…