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New Media

Instagram! Plan, Learn, Shoot

well hello instagram

Before joining the photo and video sharing social network Instagram, AIDS.gov staff started our communication planning process. This included reviewing our overall communications strategy [PDF 350KB], developing a specific Instagram strategy using the POST [PDF 50KB] method, and putting together an implementation plan. Part of our planning process is to: observe/learn how others are using a particular…

Black Voices: From the Community, For the Community

montage

At AIDS.gov, we ask that all HIV organizations assess to see how new media can extend the reach of their work. Today, we are fortunate to share with you voices from the community of men dedicated to using new media to amplify the response to HIV among black MSM. The need for a targeted response…

Join National Black HIV/AIDS Awareness Day Twitter Town Hall on Feb. 7 at Noon ET

National Black HIV/AIDS Awareness Day: February 7

Please join me for a National Black HIV/AIDS Awareness Day (NBHAAD) Twitter chat/”town hall meeting” on Friday, February 7, at 12:00 p.m. Eastern Time. The Twitter town hall is co-sponsored by the Centers for Disease Control and Prevention (CDC) and AIDSVu , along with the NBHAAD Strategic Leadership Committee  and the National Association for the Advancement of…

Learning More About your Audiences: Communities of Color on Twitter

Twitter bird

Earlier this month we posted a blog on the Pew Internet and American Life Project’s  report about African Americans and technology use. The data in the Pew report revealed that almost a quarter of African Americans who are online access Twitter, with 40% of 18-29 year old African American internet users on the site. We…

New Media and The State of the Union 2014

The White House

At AIDS.gov, we’re always looking for innovative ways to use new media to share information and engage our audiences in a conversation through the use of blogs, photosharing, video, chats, Instagram, Storify, and more. We are inspired by our colleagues from across the country…and sometimes we can look here in Washington, DC. The White House…

New Media and Organizations Serving Black Gay Men

Men texting

Last week, researchers, AIDS services organizations and others attended the National African American MSM Leadership Conference on HIV/AIDS  and other Health Disparities. This annual event is hosted by National AIDS Education & Services for Minorities  (NAESM), an organization that has served the community of black men who have sex with men (BMSM) for almost 25 years. The theme of this year’s…

New Media School

facebook

We were excited to receive a number of very positive emails from friends and colleagues in response to our first “school” blog post last week. We are always looking for ways to improve the reach and engagement of our blog posts, and those encouraging responses spurred us to take a look at how well the…

Twitter, Alicia Keys, and Video

Alicia Keys

New media continues to be an effective tool to extend the reach of our HIV programs. An example can be found with this Sunday’s “We Are Empowered” National Watch Party and Twitter Chat about women and HIV/AIDS in America. Hosted by Grammy Award-winning artist and HIV advocate Alicia Keys along with Greater Than AIDS, “We…