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Historic New Media Call to Action at AIDS 2012

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satellite-postcard_061812

We sent our first tweet in on August, 2008 from the International AIDS Conference in Mexico City. Four years and 3,265 tweets later, we are gearing up for yet another International AIDS Conference. At this year’s conference, we will be hosting a satellite session titled “The State of New Media and HIV.” During the session,…

Avatars – Reaching Gay Men

Many Shades of Gay

In the past we have highlighted the work of our colleagues who are using virtual tools to reach their target audience. This month, LGBTQ pride month, the San Francisco AIDS Foundation (SFAF) launched a new campaign that incorporates the use of avatars and texting to promote HIV testing. We asked them to share more about…

Top Government Leaders Explore the New Digital Government Strategy

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Digital Government Strategy

On May 24th, U.S. Chief Information Officer Steven VanRoekel, U.S. Chief Technology Officer Todd Park, and a panel of government executives explored the challenges and opportunities associated with the new Digital Government Strategy entitled “Digital Government: Building a 21st Century Platform to Better Serve the American People” . The event was organized by the American…

Register Now: “HIV Testing for an AIDS-Free Generation” Webinar/Call

blog.aids.gov

To support the 2012 observance of National HIV Testing Day (NHTD), AIDS.gov (on behalf of HHS) will host a webinar/conference call “HIV Testing for an AIDS-Free Generation” on Tuesday June 26, 2012 from 2-3 p.m. (EDT). Register for this event, which is open to the public, by June 22. Federal staff, grantees and stakeholders working…

Twitter on the Rise

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Twitter Usage Over Time

Last week, the Pew Internet & American Life Project released the 2012 version of their annual report on Twitter use.  As soon as I read the news about the report (via Twitter!), I shared it with the rest of the the AIDS.gov team, released an AIDS.gov tweet about it, and decided to write this blog…

Stories that Change Behavior

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Storytelling Workshop with Dr. William Smith

Heard any good stories about HIV or STIs lately? Told any? What makes a good story? Dr. William Smith, Editor of Social Marketing Quarterly, asked about 20 invited participants at a May 18, 2012 workshop, “Telling Stories to Fight STIs and HIV/AIDS,” to consider the elements of a good story and then use them to…

Roadmap for a Digital Government

blog.aids.gov

When the Internet revolution arrived in the 1990s, the U.S. Government embraced this new medium to interact with the American people.  Today, what started as basic information pages has evolved into sophisticated transactional systems that allow us to pay taxes online, download medical records, and so much more. Like the 1990s, we are now in…

The New Facebook Timeline: A Tool in Response to HIV

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AIDS.gov Facebook Timeline

It’s estimated that 96% of Facebook users never revisit fan pages once they hit the “like” button. We at AIDS.gov hope this changes with the new features of the Facebook timeline for Facebook Pages. Three months ago, Facebook announced that Facebook Page owners had a month to update their profiles to the new timeline format…