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Putting Children Front and Center in the Response to HIV/AIDS

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This week at the United Nations General Assembly in New York, world leaders are coming together to move the world’s health and development agenda forward. Among the key agenda items is securing a better future for children — which is also a central focus of the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR). Meeting the…

Make Sure New Media is Not a Source of Distracted Driving

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Miguel with Phones

AIDS.gov encourages the use of new media to respond to public health issues, and to meet our audiences’ needs, we offer content through social media. Over time, we are seeing a major shift in the way people are accessing our content—nearly 50% of our traffic is now coming from mobile devices. While we are excited…

Infographics: Applying Visual Design to Information

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How do you make data look good – and mean something too? Information graphics, or infographics as they’re commonly referred to, attempt to do just that: visualize data in an engaging way. Infographics turn numbers into pictures, or take select data and represent them in a way that is easy to understand and visually appealing….

“A picture is worth a thousand words”: Photo Sharing at AIDS 2012

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Photo Sharing at AIDS 2012

This Labor Day, like many Americans, I spent time with friends and family and took photos that I shared with my mobile phone.  Today, sharing photos on platforms such as Facebook and Instagram (we’ll write more about Instagram in a future post) offers an easy opportunity to share information about yourself and causes you care…

Gearing up for Social Media at USCA

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USCA 2012

It’s been a month since AIDS 2012 and now it’s time for the 2012 United States Conference on AIDS . The annual conference planned by the National Minority AIDS Council (NMAC) takes place September 30 to October 4, 2012.  The conference marks the 25th anniversary of its founding. The 2012 theme is “Ending the AIDS…

Inspiration and More from the CDC National Conference on Health Communication, Marketing, and Media

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CDC National Conference on Health Communication, Marketing, and Media

Last week I attended the 6th Annual CDC National Conference on Health Communication, Marketing, and Media in Atlanta, which provides a forum for the discussion and exploration of health communication, marketing and media. Topics and panels covered a range of issues important to many of us in the health communications field. On the Sexual Health…

Twitter, and Mobile Technology, Take Off at AIDS 2012

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When the XIX International AIDS Conference drew to a close, #AIDS2012 had been tweeted 85,608 times over the course of the six-day conference – a ten-fold increase over AIDS 2010. With free WiFi available throughout the convention center, the increasing role of new media in health communications, and conference delegates making ample use of smartphones…

The Cloud: Using Web-Based Tools for Collaboration

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AIDS.gov cloud

A typical day in the life of many AIDS.gov team members involves writing, editing, and sharing documents — blog posts, training materials, conference materials, reports, videos, and more. Multiple team members working across cities and time zones contribute to and review each document, so having quick, effective, and easy ways to share documents is key….