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New Media

Anatomy of a Tweet

social media lab at usca postcard

AIDS.Gov  is hosting a Social Media Lab, at USCA 2014, providing TA and training on use of new media tools. In the first day of operations, around 20 people dropped by for 15-20 minute one-on-one consults. Their questions vary but fall in two broad categories. First are CBO and communications leads who want to expand use…

United States Conference on AIDS, USCA 2014: The largest annual AIDS-related gathering in the U.S. begins on Oct 2.

social media lab at usca postcard

The 18th annual United States Conference on AIDS (USCA)  takes place on October 2-5, 2014 in San Diego, CA, and is hosted by the National Minority AIDS Council (NMAC), the nation’s leading advocacy organization representing communities of color who are impacted by HIV/AIDS. USCA is the largest AIDS-related gathering in the U.S., bringing together thousands of…

The Evolution of Mobile Apps and Usage in the HIV community

Image from the comScore 2014 U.S. Mobile Apps Report

The AIDS.gov blog follows the evolution of mobile apps, especially those used to promote good health among communities impacted by HIV/AIDS. In its recently released U.S. Mobile App Report , comScore states that 2014 has marked a milestone in digital media access because over half (52%) of time spent on digital media occurs on mobile apps….

Using New Media on College Campuses to Improve HIV/AIDS Education

back to school

It’s that time of year. Students across the country are settling into colleges and universities, many living away from home and responsible for their own well-being for the first time. As a college student and summer intern for AIDS.gov, I’m interested in how college campuses are using social media to promote awareness around HIV/AIDS. Why…

NBHAAD’s New Media Outreach Explodes Under “The New Normal”

Twitter bird

Editor’s Note: This is the second post in our series looking at how social media has been used to support national health observances. As our readers plan for upcoming observance days including National Black HIV/AIDS Awareness Day 2015, we encourage you to check out all our HIV/AIDS Awareness Day posts. This year marks the 14th…

Using Social Media and Technology for National HIV/AIDS and Aging Awareness Day

logo-national-hiv-aging-awareness

If your grandmother were to ask you for your Twitter handle or your grandfather wanted to become your Facebook friend, how would you respond? If you posted or tweeted messages related to HIV or AIDS awareness, education or testing among older adults, would you be willing to share that information with your grandparents? Beyond individual…

“What’s your story?” Using social media to reach communities of color

conference cdc graphic

Health communicators from around the U.S. met last week to share and learn about evolving outreach strategies to connect with at-risk communities, to amplify the experiences of individuals coping with health issues, and to learn how to adapt health information to different social media channels. Storytelling was a central strategy discussed at the conference. This…

Apps to Help Students Stay Safe

bts

It’s back to school time and as we send our students to school with books and other necessary supplies, it might be helpful to keep in mind several technology solutions that can help students stay healthy and safe on campus. Among these technology solutions are a number of mobile apps that are being developed by…