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Black Voices: Can We Leverage Digital Technology to End the HIV Epidemic?

Meico Whitlock

Barack Obama’s campaign success in 2008 and 2012 was fueled, in part, by harnessing the power of digital technology and social networks. His team weaved rich social data culled from websites such as Twitter and Facebook to build profiles of supporters and “persuadables.” He leveraged predictive analytics to predict the behavior of potential voters. He…

Maximizing Community Reach: Social Media Peer Mentors

iris house

For many HIV/AIDS agencies, social media can be an effective tool to build awareness and knowledge, recruit community members to participate in prevention and care programs, promote community events, and increase HIV testing. Nevertheless, simply having a social media presence is often not enough to meet these goals. How can HIV/AIDS prevention and care organizations…

Black Voices: Tips for Reaching the Black MSM Community Online

Anthony Roberts, Jr.

According to the Pew Research Center’s Internet and American Life Project , 73% of African American internet users report using a social networking site of some kind . If you are trying to reach the Black MSM community online, these tools can be key to your HIV prevention and awareness efforts. There are a vast number of social…

2013 Youth Risk Behavior Survey Results Released Today

Zaza 2012 photo (1)

Results from the 2013 National Youth Risk Behavior Survey (YRBS) were released today by the Centers for Disease Control and Prevention (CDC). This survey is conducted every two years among a nationally representative sample of high school students. More than 13,000 U.S. high school students participated in the most recent national survey. Participation was voluntary and…

Reaching People Where They Are with Health IT [PODCAST]

Podcasts

Health information technology (Health IT) has the ability to affect the quality of health care for all Americans and can significantly improve the coordination of care within all communities. As the impact of Health IT expands, new media is becoming a key tool to reach underserved populations. Fadesola Adetosoye, Public Affairs Manager at the Office of…

AIDSinfo and infoSIDA Websites Now Optimized for Display on Mobile Devices

AIDS info logo

Editor’s Note: With today’s post, we highlight two key Federal websites that are now responsively designed. For more information, read our blog post about responsively designed sites, including the AIDS.gov website. AIDSinfo recently updated the AIDSinfo and infoSIDA websites, and they are now automatically optimized for display across all devices—desktop computers, tablets, and smartphones. Visitors…

Developing a Comprehensive Digital Communications Strategy for Washington, DC’s African American Women

the women's collective

Today we share the seventh story from the new media planning projects funded in summer 2013. To read earlier posts in this series, click here: The Women’s Collective (TWC) is a community health and human service agency in Washington, D.C., providing direct services and advocacy for the health and human rights of girls and women…

Tips for Producing Online Videos

linda lawson

Every day, millions of videos are uploaded to the internet to inform, teach and entertain. In 2005, when YouTube launched, I personally did not immediately grasp its significance. Fast forward to 2014 where there is hardly anyone who uses the internet that has not clicked on a video link. Today, video is a vital part…