New Media

The Content Corner: Four Ways to Help Your Content Stand Out

Feature image for digital gov - Picture of group of black umbrellas with one bright yellow umberlla standing out

Editor’s Note: As more organizations use digital tools to reach their audiences, it’s vital to create engaging content that stands out. Recently we’ve experimented with Twitter polls, listicles, sharing infographics that explain data and, gifs . Today we share DigitalGov’s tips from January 2016, that we have often referred others to this year. We hope it will…

New! HHS Viral Hepatitis Twitter Handle

Hepatitis Awareness Month logo - cropped May 18 2016

May is Hepatitis Awareness Month. To coincide with May 19th’s Hepatitis Testing Day observance, the Office of HIV/AIDS and Infectious Disease Policy (OHAIDP) at the U.S. Department of Health and Human Services has launched a new Twitter account: @HHS_ViralHep . The new Twitter handle will extend OHAIDP’s efforts to share federal hepatitis resources, build upon…

Making government information more accessible

WCAG - Accessibility - cropped May 2016

The federal government relies on technology to carry out its business and deliver information to citizens – and that means ALL citizens, including more than 13 million in the United States who have at least one disability. Nearly every federal employee plays a role in supporting accessibility. For more than 15 years, the Section 508…

FDA Launches Campaign that Affirms LGBT Young Adults’ Freedom to Be, Tobacco Free

FDAThisFreeLife - cropped May 2016

Last week, I had the privilege of participating in the launch of “This Free Life,” the Food and Drug Administration’s (FDA) new anti-smoking campaign for lesbian, gay, bisexual and transgender (LGBT) young adults. This is FDA’s first-ever national campaign designed to prevent and reduce tobacco use among LGBT young adults (ages 18-24) who are occasional…

Hepatitis Awareness Month: Join the Twitter Chat!

Hepatitis Awareness-Month - cropped - May 2016

May is Hepatitis Awareness Month in the United States, and Altarum and NMAC are taking to Twitter to spread the word about viral hepatitis, particularly in minority communities. Millions of Americans in every community are living with viral hepatitis. While anyone can be exposed, being informed about which communities are disproportionately impacted can help focus…

A (former) White House Intern’s Personal Reflection on AIDS

White House intern screenshot - May 2016 - cropped

When our (former) ONAP intern, Daniel, told me what prompted his interest in HIV/AIDS work, I was quite moved and wanted you all to hear his story, too. This young man is driven by similar factors that motivated thousands of us many years ago: a personal connection, inspiration derived from witnessing extraordinary bravery, and a…

The Evolution of Digital Image-Sharing

Some members of the team, FacingAIDS, 2010

Images are an  important part of storytelling. For the HIV community, images have long provided a way to tell stories, share experiences, inspire people to get tested, etc. Images like those of ACT UP protests, or the AIDS Memorial Quilt covering the National Mall in Washington, D.C., created a sense of urgency and/or empathy for…

Twitter Polls: Same Channel, New Engagement

Screen capture of the Twitter poll on April 8th. is always exploring how social media can amplify our engagement . Our unofficial motto is LETS (Learn, Explore, Try, Share) DO THIS! When Twitter Polls were launched in October 2015, we started watching some brands use them. Before we tried a Twitter Poll, we set three goals: First, we wanted to test the viability…