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#NLAAD in 2015: Increasing Latinos’ HIV/AIDS Awareness Using Social Media Learnings from 2014

Antonio Ochoa

Editor’s note: Today we continue our series of guest posts on social media strategies to amplify the key messages for HIV/AIDS observance days. Our experience has taught us that effective social marketing targeting includes a clear understanding of four key components. These four components cover: (1) the behavior you are trying to solicit; (2) barriers…

Viral Hepatitis Issues Examined at 2014 American Public Health Association (APHA) Annual Meeting

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Hepatitis B and C were among the important public health issues examined at the recent annual meeting of the American Public Health Association (APHA) . The annual meeting, held November 14-19, 2014 in New Orleans, Louisiana, is one of the nation’s largest gatherings of public health professionals, including clinicians, researchers, policy makers, students, and others committed…

Your Federal Workforce Cares

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Editor’s Note: As 2014 comes to an end, we continue to reflect on personal perspectives. The below video features voices from federal staff on their commitment to HIV/AIDS On the first day of the 2014 U.S. Conference of AIDS (USCA), Dr. Laura Cheever, head of the HRSA HIV/AIDS Bureau, and other federal agency leaders came together for a…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

Social Media and Accessibility: Resources to Know

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When the Americans with Disabilities Act (ADA) was passed in 1990, there was no Facebook, Twitter, or LinkedIn. Since then, the number of social media channels, and their use for communication among all demographics, has grown exponentially. Unfortunately, however, despite newer ways to reach individuals living with disabilities, many individuals in this community face challenges…

Black Voices: HIV from a Friend’s Perspective

Anthony Roberts, Jr.

As an HIV-negative, black, gay male, I can’t pretend to know the feelings and emotions that come with discovering that you are HIV-positive. However, what I do know is that I have chosen to use my skills in marketing and communications to inform, influence, advocate, and serve as an ally for individuals near and far…

The 2014 Liver Meeting – Report on Viral Hepatitis Coverage at the American Association for the Study of Liver Diseases (AASLD) Meeting

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Last month, the American Association for the Study of Liver Diseases (AASLD) annual meeting  (The Liver Meeting®) took place, convening nearly 10,000 physicians, surgeons, researchers, allied health professionals and advocates from around the world to discuss the natural history, prevention, and cure of liver diseases. With the availability of new all-oral, direct-acting agents (DAAs), there…

Millennials and Social Media: Engaging, Mobilizing, and Learning for HIV Outreach

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According to the Centers for Disease Control and Prevention (CDC), about 50,000 Americans are newly infected with HIV each year. Of those, one in four (26%) is 13-24 years old. In 2012, the highest rate of new diagnoses of HIV infection occurred among people aged 20–24 years. In response to these rates, government agencies, youth-focused…