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The Evolution of Digital Image-Sharing

Some members of the AIDS.gov team, FacingAIDS, 2010

Images are an  important part of storytelling. For the HIV community, images have long provided a way to tell stories, share experiences, inspire people to get tested, etc. Images like those of ACT UP protests, or the AIDS Memorial Quilt covering the National Mall in Washington, D.C., created a sense of urgency and/or empathy for…

5 Things to Know About Instagram

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With a community of over 400 million monthly active users, Instagram  is one of the fastest growing photo-and video-sharing social media platforms. Between 2012–2015, Instagram’s usage doubled to include 28% of online adults (Pew Research Center, 2015). Users share nearly 80 million posts each day, making Instagram an excellent platform for those who like visual…

We’re on Snapchat: Add WhiteHouse

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Editor’s Note: We were thrilled to hear that the White House is on Snapchat (and just in time for the State of the Union tonight). If you would like information on using new and emerging tools, like Snapchat, sign up for a Virtual Office Hours session where someone from our social media team can answer…

NIH Image Gallery Now on Flickr

NIH Image Gallery

Editor’s Note: Our first new media blog of 2015 emphasized the value of “keeping it visual.” So for our final new media post for the year, we share with you an image gallery from the National Institutes of Health that can help enhance your digital content. Looking for health or science related images? The National Institutes…

Got smartphone. Got INSTAGRAM?

Instagram feed - AIDSgov - for new media blog Oct 6

Instagram has become a key tool for photo-sharing—28% of online adults  in the United States are now using it. If you haven’t yet joined that group, this visually driven platform could be a strong contender for a spot in your social media toolkit. The AIDS.gov team previously shared “how to” Instagram. Now we offer 5…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

Instagram! Plan, Learn, Shoot

well hello instagram

Before joining the photo and video sharing social network Instagram, AIDS.gov staff started our communication planning process. This included reviewing our overall communications strategy [PDF 350KB], developing a specific Instagram strategy using the POST [PDF 50KB] method, and putting together an implementation plan. Part of our planning process is to: observe/learn how others are using a particular…

New Media and The State of the Union 2014

The White House

At AIDS.gov, we’re always looking for innovative ways to use new media to share information and engage our audiences in a conversation through the use of blogs, photosharing, video, chats, Instagram, Storify, and more. We are inspired by our colleagues from across the country…and sometimes we can look here in Washington, DC. The White House…