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Why We Launched A Snapchat Account and How We’ll Measure Success

USAgov Snapchat blog image

Editor’s Note: AIDS.gov is learning about Snapchat and today we share how other organizations are using this new tool and measuring impact. Here’s how the Human Rights Campaign  is using Snapchat: “As one of the first nonprofits to launch on Snapchat, the Human Rights Campaign, the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ)…

3 Ways Digital Tools Can Reach Youth

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National Youth HIV & AIDS Awareness Day (NYHAAD) is on April 10, and Advocates for Youth plans and leads this observance. Rachel Cooke, Associate Director for Communications at Advocates for Youth, recently shared the following takeaways about how digital tools fit into their NYHAAD planning and dissemination. How has your integration of digital communication tools…

Digital Communication: National Women and Girls HIV/AIDS Awareness Day 2016

NWGHAAD Best Defense

A Pew Research Center report notes that women continue to use Facebook, Twitter, and Pinterest more than men do. As we prepare to observe National Women and Girls HIV/AIDS Awareness Day (NWGHAAD) on  March 10, here are some resources to that you can share across each of these platforms. Use #NWGHAAD and join the conversation…

5 Things to Know About Instagram

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With a community of over 400 million monthly active users, Instagram  is one of the fastest growing photo-and video-sharing social media platforms. Between 2012–2015, Instagram’s usage doubled to include 28% of online adults (Pew Research Center, 2015). Users share nearly 80 million posts each day, making Instagram an excellent platform for those who like visual…

#mypositivespin – helping address stigma in the Black community

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Last March, we launched the digital storytelling project, Positive Spin to continue to raise awareness and understanding of the HIV care continuum. Given the disproportionate impact of HIV on young Black gay, bisexual and other men who have sex with men (MSM) and our ongoing commitment to using new media tools in HIV efforts, Positive…

Black Voices: Two Fellows and their Social Media Engagement

Kahlib Barton and Ronnie McCrea

Social media has moved to the epicenter of social change. Personally, I have used multiple platforms to spread awareness, perform outreach, and engage others in challenging conversation. I wanted to know more about how other millennials are using social media, so I interviewed Ronnie McCrea during the 2016 NAESM (National AIDS Education & Services for…

We’re on Snapchat: Add WhiteHouse

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Editor’s Note: We were thrilled to hear that the White House is on Snapchat (and just in time for the State of the Union tonight). If you would like information on using new and emerging tools, like Snapchat, sign up for a Virtual Office Hours session where someone from our social media team can answer…

Twitter & AIDS.gov – Continuing to Learn and Share

Jodi Sperber

In October, we wrote about a noticeable drop in our new followers each month on Twitter, which we discovered as part of our routine monitoring efforts. We were concerned and wanted to understand why this change occurred. We also believe in transparency and sharing as a mechanism to learn, and in that spirit are providing…