blog.aids.gov — HIV Policy & Programs. Research. New Media.
HIV Policy & Programs. Research. New Media.
In 2009, Facebook’s popularity was escalating and we started to believe that we were missing an important communications opportunity if we didn’t develop an Administration on Aging (AoA) Facebook page. Before we started planning AoA’s Facebook page , we needed to ask and answer some questions. Who would be our audience and how would they…
Co-authored by Aisha Moore, Communications Director and Deb LeBel, Partnerships Specialist, AIDS.gov
World AIDS Day (December 1) is a month away and once again we’re using social networking and photos to share messages about how we are all still Facing AIDS. Some of us once knew a world without AIDS, and for others AIDS has been around our entire lifetime. No matter your age or your familiarity with the epidemic and the many people who have been infected or affected, we hope you’ll join us again this year.
If you’ve been reading this blog for a while, you probably know that planning is a very important part of our approach to new media. What you might not know is that we often plan our blog posts, particularly those about new media, weeks in advance. We believe strongly in the importance of planning—but we…
When it comes to social media, how do you measure and monitor your reach? It’s a tough question, and one we often ask ourselves at AIDS.gov. Across our communication channels (the AIDS.gov website, blog, Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on…
Over the summer, AIDS.gov collaborated with the White House to host a live video chat to commemorate 30 years of AIDS in the United States. This was a great listening and engaging opportunity for us to learn more about the HIV and AIDS information that our audiences want, and to help plan our future communication…
According to the National HIV/AIDS Strategy, MSM (men who have sex with men) and racial and ethnic minorities are both disproportionately affected by HIV. We spoke with Venton Jones from The National Black Gay Men’s Advocacy Coalition (NBGMAC)* about his efforts to use new media to extend the reach of their programs. NBGMAC will be…
Earlier this month, we attended the 2010 HIV Prevention Leadership Summit in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies…
Earlier this month, we participated in the New York State Department of Health AIDS Institute’s forum, Social Media: Going Viral Against HIV and STIs . The room was filled with nearly 300 public health colleagues from across New York who were there to learn and share how they use social media in response to HIV….
