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Alicia Keys Introduces New National “EMPOWERED” Campaign, Reaching U.S. Women on All Platforms

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Empowered Banner

Editorial Note: Many organizations are using new media channels to reach communities in the response to HIV/AIDS. Recently, we asked our colleagues at the Kaiser Family Foundation to share some information on the EMPOWERED campaign. The following guest post is about EMPOWERED, an example of a national campaign using traditional and new media. Among federal…

In the Know: Social Media for Public Health—Facebook & Image Sharing

Melissa Beaupierre

“In the Know: Facebook and Image Sharing for Public Health” is a live webcast exploring how image-based social media channels–including Facebook, Instagram, Pinterest, and Flickr–can be used effectively for public health impact. This webcast is sponsored by CDC National Prevention Information Network (NPIN) and is the fourth in a series of six and will feature…

Closing the Digital Divide: Latinos and Technology Adoption

Pew Latino Digital Divide

According to Pew Research Hispanic Center’s new report, Closing the Digital Divide: Latinos and Technology Adoption, the “digital divide” between Latinos and other ethnic groups is closing. The Pew report examines 2012 social media, digital technology, and mobile technology use among Latinos, whites, and blacks. The report also identifies these trends by income, education, age,…

Social Networking in 2012

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Pew SNS Age Over Time

Pew Research Center’s Internet & American Life Project is an increasingly valuable resource to our work at AIDS.gov. Pew has been conducting surveys related to social media since 2005. Last week, Pew released data on the demographics of social network users , including gender, race, age, education, income, and urbanity. Social networks surveyed include Pinterest, Instagram,…

Apps and Social Media to Show You Care

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Heart phone

Social media and mobile apps are great tools to help you connect to people. For example, you can connect to your former high school sweetheart on Facebook, share photos with your family on Instagram, send an eCard to your partner, or tweet about the great date you had last night. You also can use apps…

Make Sure New Media is Not a Source of Distracted Driving

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Miguel with Phones

AIDS.gov encourages the use of new media to respond to public health issues, and to meet our audiences’ needs, we offer content through social media. Over time, we are seeing a major shift in the way people are accessing our content—nearly 50% of our traffic is now coming from mobile devices. While we are excited…

The New Facebook Timeline: A Tool in Response to HIV

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AIDS.gov Facebook Timeline

It’s estimated that 96% of Facebook users never revisit fan pages once they hit the “like” button. We at AIDS.gov hope this changes with the new features of the Facebook timeline for Facebook Pages. Three months ago, Facebook announced that Facebook Page owners had a month to update their profiles to the new timeline format…

Tumbling Uphill: Social Blogging Site Tumblr on the Rise

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Tumblr sign up

At AIDS.gov we continuously follow and research emerging social media tools for what may be the next big application. However, one of the big stories of 2011 wasn’t around an “emerging” tool, but one that had been with us since 2007. Tumblr is a social blogging site that that allows individual blog posts to be…