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Engagement in 2013, So Far

June

We have already passed the halfway point of 2013, and that’s when we have an extensive evaluation of our new media activities during the first six months of the year. We looked back at our most engaging content and wanted to give our readers a glimpse of what policy and new media updates were most…

Updated New Media Toolkit Now Available on AIDS.gov

New Media Tool page

As a part of our technical assistance and training efforts with the HIV community, we provide resources on how to use new media. We recently updated the “New Media Tools” section of AIDS.gov. The section features overviews of various new media tools, and provides: a description of the tool data on who is using the…

Using Video to Share your Story: An Interview with KenLikeBarbie

Ken Like Barbie YouTube Channel

We’ve previously featured Ken Williams’ videos on this blog. As an African American man living with HIV, Ken uses YouTube, Twitter, Facebook, and Instagram to share his story. As we approach National HIV Testing Day on June 27, we sat down with Ken (actually, we “hungout” on Google+) to learn more about how he uses…

Using Social Networking to Promote HIV Testing

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Do 1 Thing

At AIDS 2012, the world’s largest HIV conference, a new media declaration was released which encouraged stakeholders in the HIV community to assess how they can use new media to extend the reach of their HIV program messages. For National HIV Testing Day (NHTD), June 27, I have gathered a few examples of organizations that have…

Social Media Measurement & Evaluation for Public Health Success

eakers with social media icons. Co-Sponsored by CDC and AIDS.gov

The CDC National Prevention Information Network (NPIN) presents “In the Know: Social Media Measurement & Evaluation for Public Health Success.” Join CDC NPIN social media and evaluation experts on Tuesday, June 4th at 2:00 P.M. ET to: determine the best evaluation and measurement tactics for your organization, discuss best practices for measurement and evaluation of…

Google+ and YouTube Training Webinar for HIV Community and Others

Melissa Beaupierre

Join the CDC National Prevention Information Network (NPIN) on May 14 at 2 P.M. (ET) for a live webcast, “In the Know: Google Plus & YouTube for Public Health.” This webcast, the fifth in a series, will explore how public health professionals can effectively tap into the engagement and networking strengths of the quickly growing…

Alicia Keys Introduces New National “EMPOWERED” Campaign, Reaching U.S. Women on All Platforms

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Empowered Banner

Editorial Note: Many organizations are using new media channels to reach communities in the response to HIV/AIDS. Recently, we asked our colleagues at the Kaiser Family Foundation to share some information on the EMPOWERED campaign. The following guest post is about EMPOWERED, an example of a national campaign using traditional and new media. Among federal…

In the Know: Social Media for Public Health—Facebook & Image Sharing

Melissa Beaupierre

“In the Know: Facebook and Image Sharing for Public Health” is a live webcast exploring how image-based social media channels–including Facebook, Instagram, Pinterest, and Flickr–can be used effectively for public health impact. This webcast is sponsored by CDC National Prevention Information Network (NPIN) and is the fourth in a series of six and will feature…