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Recapping the 2011 mHealth Conference

mHealth Logo

The 3rd Annual mHealth Summit took place from December 6-8 at the Gaylord Convention Center near Washington, DC. The summit presented by the Foundation for the National Institutes of Health brings together developers, health care professionals,  and government officials to talk about the science and the promise of mobile health technologies. Secretary of Health and…

A Remarkable Day: The Beginning of the End of AIDS

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Dr. Koh

Optimism. Passion. Poignancy. Excitement.  Last week’s World AIDS Day observances generated these emotions worldwide. Thirty years ago, when the first federal first reports of AIDS emerged, none of the new media tools we use today were available. Since then, so much has changed to inform people about HIV and AIDS. Within the Office of the…

How the Administration on Aging Embraced Social Media through Facebook

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In 2009, Facebook’s popularity was escalating and we started to believe that we were missing an important communications opportunity if we didn’t develop an Administration on Aging (AoA) Facebook page.  Before we started planning AoA’s Facebook page , we needed to ask and answer some questions. Who would be our audience and how would they…

One Month until World AIDS Day (December 1): How are YOU Facing AIDS?

Facing AIDS for World AIDS Day video

Co-authored by Aisha Moore, Communications Director and Deb LeBel, Partnerships Specialist, AIDS.gov

World AIDS Day (December 1) is a month away and once again we’re using social networking and photos to share messages about how we are all still Facing AIDS. Some of us once knew a world without AIDS, and for others AIDS has been around our entire lifetime. No matter your age or your familiarity with the epidemic and the many people who have been infected or affected, we hope you’ll join us again this year.

New Media Round-Up

Red Ribbon Week Calendar

If you’ve been reading this blog for a while, you probably know that planning is a very important part of our approach to new media. What you might not know is that we often plan our blog posts, particularly those about new media, weeks in advance. We believe strongly in the importance of planning—but we…

Monitoring and Evaluating our Communication Channels

Communications Channel Assessment

When it comes to social media, how do you measure and monitor your reach? It’s a tough question, and one we often ask ourselves at AIDS.gov. Across our communication channels (the AIDS.gov website, blog, Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on…

Your Questions from the White House 30 Years of AIDS Video Chat

Word cloud generated from participants’ questions

Over the summer, AIDS.gov collaborated with the White House to host a live video chat to commemorate  30 years of AIDS in the United States. This was a great listening and engaging opportunity for us to learn more about the HIV and AIDS information that our audiences want, and to help plan our future communication…

National Black Gay Men’s Advocacy Coalition’s New Focus: New Media

NBGMAC

According to the National HIV/AIDS Strategy, MSM (men who have sex with men) and racial and ethnic minorities are both disproportionately affected by HIV. We spoke with Venton Jones from The National Black Gay Men’s Advocacy Coalition (NBGMAC)* about his efforts to use new media to extend the reach of their programs. NBGMAC will be…