Health Communication vs. Content Marketing

social network, sharing and security in the internet

Editor’s Note: recently had the honor of attending and being a part of the Planning Committee for the NIH Digital Summit. Here is the second of 2 blogs about the event from panelist Erin Edgerton Norvell.  Recently, I was honored to join an excellent line-up of digital health communicators at the NIH Digital Summit. I…

Twitter & – Learning and Assessing

Twitter logo - blog

The Status: Every Friday, conducts weekly social media monitoring to assess our “social media engagement .” This practice recently alerted us to a change in our Twitter following. Until the end of July 2015, we were gaining an average of 5,000 – 6,000 new followers each month (a number that accounts for followers we lose…

Creating a Social Media Report That Matters

digitalgov logo

Editor’s Note: As important as it is to use social media tools to reach your audiences, it is equally important to regularly assess your social media metrics. These data will help you identify which messages resonate better with your audiences, determine how to allocate your time to each platform, and justify the use of resources…

New Media Goals for 2015 – Part 2

Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate’s social media goals for 2015. Early in the year, we shared our first new media goal…

Top 5 Digital Trends of 2014 for the HIV community


The team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each… Virtual Office Hours! Register now for free social media training

486140535 Virtual Office Hours is our new social media technical assistance service. Registering for a Virtual Office Hours session gives you one-on-one time with an social media expert, to ask questions about new media tools, learn strategies that are well-suited to your HIV outreach, and share your organization’s best practices. You can make an…

United States Conference on AIDS, USCA 2014: The largest annual AIDS-related gathering in the U.S. begins on Oct 2.

social media lab at usca postcard

The 18th annual United States Conference on AIDS (USCA)  takes place on October 2-5, 2014 in San Diego, CA, and is hosted by the National Minority AIDS Council (NMAC), the nation’s leading advocacy organization representing communities of color who are impacted by HIV/AIDS. USCA is the largest AIDS-related gathering in the U.S., bringing together thousands of…

Using New Media on College Campuses to Improve HIV/AIDS Education

back to school

It’s that time of year. Students across the country are settling into colleges and universities, many living away from home and responsible for their own well-being for the first time. As a college student and summer intern for, I’m interested in how college campuses are using social media to promote awareness around HIV/AIDS. Why…