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Strategy/Planning

5 Ways To Give Your Social Media Messages a Consistent “Voice”

Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other platform. Your “brand voice” consists of both the tone of your communication and the specific words, terms, and expressions you use to present your organization. It represents your organization’s identity and personality—and, without it,…

Does the Twitterverse Know About Your Event?

Twitter is one of the ways you can share information about HIV awareness days like National Black HIV/AIDS Awareness Day, health fairs and other special events. To help you plan for 2017, we’ve put together a checklist of ways to promote your upcoming events. “The Black AIDS Institute consistently uses Twitter to promote events. On…

The Content Corner: Four Ways to Help Your Content Stand Out

Editor’s Note: As more organizations use digital tools to reach their audiences, it’s vital to create engaging content that stands out. Recently we’ve experimented with Twitter polls, listicles, sharing infographics that explain data and, gifs . Today we share DigitalGov’s tips from January 2016, that we have often referred others to this year. We hope it will…

Making government information more accessible

The federal government relies on technology to carry out its business and deliver information to citizens – and that means ALL citizens, including more than 13 million in the United States who have at least one disability. Nearly every federal employee plays a role in supporting accessibility. For more than 15 years, the Section 508…

Why We Launched A Snapchat Account and How We’ll Measure Success

Editor’s Note: AIDS.gov is learning about Snapchat and today we share how other organizations are using this new tool and measuring impact. Here’s how the Human Rights Campaign  is using Snapchat: “As one of the first nonprofits to launch on Snapchat, the Human Rights Campaign, the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ)…

Sharing Lessons as We Develop New Site

As promoters for the use of digital tools in the response to HIV and viral hepatitis, we often share examples of specific tools and resources once they are available. But we are also always curious to learn and share lessons about what goes into developing such digital tools. So as we embark on developing a…

Virtual Office Hours: Engaging youth on social media

Editor’s note: AIDS.gov’s Virtual Office Hours offers free, personalized training sessions to organizations and individuals serving those impacted by HIV/AIDS. Today’s blog features Love Heals’ Executive Director, Deborah Levine, who attended a Virtual Office Hours session to expand their youth outreach via social media. Here is what she learned. Can you say a bit about…

Black Voices: Two Fellows and their Social Media Engagement

Social media has moved to the epicenter of social change. Personally, I have used multiple platforms to spread awareness, perform outreach, and engage others in challenging conversation. I wanted to know more about how other millennials are using social media, so I interviewed Ronnie McCrea during the 2016 NAESM (National AIDS Education & Services for…