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Black Voices: Two Fellows and their Social Media Engagement

Kahlib Barton and Ronnie McCrea

Social media has moved to the epicenter of social change. Personally, I have used multiple platforms to spread awareness, perform outreach, and engage others in challenging conversation. I wanted to know more about how other millennials are using social media, so I interviewed Ronnie McCrea during the 2016 NAESM (National AIDS Education & Services for…

The Year in Review: 2015 Digital Highlights and Insights

AIDSgov Holiday Image

We’re five days into 2016, and, like many of you, we are reflecting on the the past year while planning for the year to come. It’s been nearly 10 years since we first launched AIDS.gov. Eight years have passed since we started this blog and sent our first tweet. In social media years, that makes…

Twitter & AIDS.gov – Continuing to Learn and Share

Jodi Sperber

In October, we wrote about a noticeable drop in our new followers each month on Twitter, which we discovered as part of our routine monitoring efforts. We were concerned and wanted to understand why this change occurred. We also believe in transparency and sharing as a mechanism to learn, and in that spirit are providing…

Health Communication vs. Content Marketing

social network, sharing and security in the internet

Editor’s Note: AIDS.gov recently had the honor of attending and being a part of the Planning Committee for the NIH Digital Summit. Here is the second of 2 blogs about the event from panelist Erin Edgerton Norvell.  Recently, I was honored to join an excellent line-up of digital health communicators at the NIH Digital Summit. I…

Twitter & AIDS.gov – Learning and Assessing

Twitter logo - blog

The Status: Every Friday, AIDS.gov conducts weekly social media monitoring to assess our “social media engagement .” This practice recently alerted us to a change in our Twitter following. Until the end of July 2015, we were gaining an average of 5,000 – 6,000 new followers each month (a number that accounts for followers we lose…

Creating a Social Media Report That Matters

digitalgov logo

Editor’s Note: As important as it is to use social media tools to reach your audiences, it is equally important to regularly assess your social media metrics. These data will help you identify which messages resonate better with your audiences, determine how to allocate your time to each platform, and justify the use of resources…

New Media Goals for 2015 – Part 2

AIDS.gov

Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate AIDS.gov’s social media goals for 2015. Early in the year, we shared our first new media goal…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…