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New Media Goals for 2015 – Part 2

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Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate AIDS.gov’s social media goals for 2015. Early in the year, we shared our first new media goal…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

AIDS.gov Virtual Office Hours! Register now for free social media training

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AIDS.gov Virtual Office Hours is our new social media technical assistance service. Registering for a Virtual Office Hours session gives you one-on-one time with an AIDS.gov social media expert, to ask questions about new media tools, learn strategies that are well-suited to your HIV outreach, and share your organization’s best practices. You can make an…

United States Conference on AIDS, USCA 2014: The largest annual AIDS-related gathering in the U.S. begins on Oct 2.

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The 18th annual United States Conference on AIDS (USCA)  takes place on October 2-5, 2014 in San Diego, CA, and is hosted by the National Minority AIDS Council (NMAC), the nation’s leading advocacy organization representing communities of color who are impacted by HIV/AIDS. USCA is the largest AIDS-related gathering in the U.S., bringing together thousands of…

Using New Media on College Campuses to Improve HIV/AIDS Education

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It’s that time of year. Students across the country are settling into colleges and universities, many living away from home and responsible for their own well-being for the first time. As a college student and summer intern for AIDS.gov, I’m interested in how college campuses are using social media to promote awareness around HIV/AIDS. Why…

Lost a Follower? Tracking Followers and Unfollowers on Twitter

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Last week we shared a video from AIDS 2014 that discussed going beyond the number of followers who “like” and “share” your content on social media, and focusing on the the impact of your messaging for HIV prevention. Impacting people on social media however involves growing and building a following. But what happens when you…

Harnessing the Potential of Social Media in HIV Prevention- Voices from AIDS 2014

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Earlier this week, our AIDS.gov team blogged about the lessons we’ve learned in the use of online video as part of our ongoing efforts to use social media in the fight against HIV and AIDS. Today, the fourth day of the 20th International AIDS Conference (AIDS 2014) in Melbourne, Australia, I had the opportunity to…

If You Film It, Will They Watch?

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If you’ve been following our blog and social media channels this week, you’ve likely noticed we’re producing videos from the International AIDS Conference (AIDS 2014) . Starting on Sunday morning with a message from Dr. Fauci, and continuing throughout the week with highlights from Dr. Ron Valdiserri, Dr. Carl Dieffenbach, Ambassador Deborah Birx, and other senior…