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Communities of Color and New Media Use: Part II

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As we mentioned in our last post, after attending The United States Conference on AIDS we wanted to get a clearer understanding of internet and new media use among communities of color. To learn more we hosted a webinar, “Underserved Populations and New Media Use,” for over 100 of our Federal colleagues and their grantees…

Catching up with Communities of Color: Online and New Media Use

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In our last post on the United States Conference on AIDS , we talked about a number of programs that are using new media to reach minority communities with HIV/AIDS information and resources. At the conference we heard about HIV/AIDS programs trying to be where many of their communities are: online and using new media….

Looking Back, Moving Forward

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Last week we attended the United States Conference on AIDS (USCA), sponsored by the National Minority AIDS Council (NMAC). USCA is the largest AIDS-related gathering in the U.S. Three-thousand people came together to share information, create new networks, and learn about the latest tools being used to address the challenges of HIV/AIDS. Conference participants included…

“A Picture is Worth A Thousand Words”– How to Increase Involvement in World AIDS Day 2008

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“A picture is worth a thousand words” and today we will be talking about two different powerful pictures that relate to World AIDS Day–one which involves data, and the other which involves you. Picture # 1: The Trend The picture above shows our search results from typing “AIDS” into Google Trends (a tool that lets…

If You Build It, Will They Come? (Part 4 on Blogging)

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If you decide to start a blog for yourself or your organization, part of your strategy should include blog promotion. How and where you promote your blog are key elements in engaging your readers to comment, subscribe, and share your messages. To learn more about blog marketing and promotion, we continue our conversation this week…

We’re 6 Months Old: Part 1 on Blogging

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We started this blog six months ago. Three months ago we reflected on whether the blog was working and we decided to continue. We declared that we’d continue blogging only as long as we could clearly define how best to measure our success. Recently one of our colleagues, Alan Gambrell, asked us if we thought…

Learning from Our Family Planning Colleagues

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Miguel Gomez, Director of AIDS.gov Here at AIDS.gov, we’ve learned two things over and over: Health care providers are often really excited by the possibilities of “new media”; and they have a lot of questions about what this actually means in the day-to-day functions of a program or clinic. In April, Miguel Gomez, director of…

Old and New Media Unite–Promoting National HIV/AIDS Awareness Days

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This month, the organizations planning and implementing HIV Vaccine Awareness Day and National Asian and Pacific Islander HIV/AIDS Awareness Day are promoting these observances and expanding their reach by using traditional and new media tools. National Asian and Pacific Islander HIV Awareness Day – May 19 According to the CDC, the number of Asian and…