blog.aids.gov − Strategy/Planning
AIDS.GOV | SERVICE LOCATOR | SEARCH

BLOG.AIDS.GOV - Changing to HIV.gov in Spring 2017

MENU

Strategy/Planning

Twitter & AIDS.gov – Continuing to Learn and Share

In October, we wrote about a noticeable drop in our new followers each month on Twitter, which we discovered as part of our routine monitoring efforts. We were concerned and wanted to understand why this change occurred. We also believe in transparency and sharing as a mechanism to learn, and in that spirit are providing…

Health Communication vs. Content Marketing

Editor’s Note: AIDS.gov recently had the honor of attending and being a part of the Planning Committee for the NIH Digital Summit. Here is the second of 2 blogs about the event from panelist Erin Edgerton Norvell.  Recently, I was honored to join an excellent line-up of digital health communicators at the NIH Digital Summit. I…

Twitter & AIDS.gov – Learning and Assessing

The Status: Every Friday, AIDS.gov conducts weekly social media monitoring to assess our “social media engagement .” This practice recently alerted us to a change in our Twitter following. Until the end of July 2015, we were gaining an average of 5,000 – 6,000 new followers each month (a number that accounts for followers we lose…

Creating a Social Media Report That Matters

Editor’s Note: As important as it is to use social media tools to reach your audiences, it is equally important to regularly assess your social media metrics. These data will help you identify which messages resonate better with your audiences, determine how to allocate your time to each platform, and justify the use of resources…

New Media Goals for 2015 – Part 2

Social media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features. Data from the last Pew Internet Social Media Update [PDF 544KB] have helped formulate AIDS.gov’s social media goals for 2015. Early in the year, we shared our first new media goal…

Top 5 Digital Trends of 2014 for the HIV community

The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

AIDS.gov Virtual Office Hours! Register now for free social media training

AIDS.gov Virtual Office Hours is our new social media technical assistance service. Registering for a Virtual Office Hours session gives you one-on-one time with an AIDS.gov social media expert, to ask questions about new media tools, learn strategies that are well-suited to your HIV outreach, and share your organization’s best practices. You can make an…

United States Conference on AIDS, USCA 2014: The largest annual AIDS-related gathering in the U.S. begins on Oct 2.

The 18th annual United States Conference on AIDS (USCA)  takes place on October 2-5, 2014 in San Diego, CA, and is hosted by the National Minority AIDS Council (NMAC), the nation’s leading advocacy organization representing communities of color who are impacted by HIV/AIDS. USCA is the largest AIDS-related gathering in the U.S., bringing together thousands of…