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The White House: Opportunities for a Conversation Using New Media

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New media allows us to connect and engage in a conversation. According to Pew Internet & American Life’s Health Online 2013 Report , “78% of those who posted a comment, story, or question about their health say that they did so to reach a general audience of friends or other internet users.” For many, it’s this…

The Cloud: Using Web-Based Tools for Collaboration

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AIDS.gov cloud

A typical day in the life of many AIDS.gov team members involves writing, editing, and sharing documents — blog posts, training materials, conference materials, reports, videos, and more. Multiple team members working across cities and time zones contribute to and review each document, so having quick, effective, and easy ways to share documents is key….

Engaging with Communities of Color Using New Media

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Panelists for the May 2012 AIDS.gov New Media and Communities of Color Discussion

Racial and ethnic minorities have been disproportionately affected by HIV/AIDS since the beginning of the epidemic and, according to CDC data, represent the majority of new AIDS diagnoses, new HIV infections, people living with HIV/AIDS, and AIDS deaths. At the same time, the Pew Internet & American Life Project recently reported  that communities of color…

The New Facebook Timeline: A Tool in Response to HIV

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AIDS.gov Facebook Timeline

It’s estimated that 96% of Facebook users never revisit fan pages once they hit the “like” button. We at AIDS.gov hope this changes with the new features of the Facebook timeline for Facebook Pages. Three months ago, Facebook announced that Facebook Page owners had a month to update their profiles to the new timeline format…

Iris House: Reaching Women and Girls with a New Media Strategy

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Ingrid Floyd

Saturday, March 10 is National HIV/AIDS Women and Girls Awareness Day. We asked Ingrid Floyd, Executive Director of Iris House , to share how they are using new media to reach women and girls. Iris House was established in 1993 by the Women and AIDS Working Group and provides comprehensive services and advocacy for women,…

Geosocial Connections: Where we’ve been and where we’re going

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A recent Pew Internet & American Life Project study [PDF-843KB] found that 28% of American adults use mobile and social location-based or “geosocial” services and 55% of smartphone owners use global positioning systems (GPS) for directions and recommendations of places to visit. Geosocial networking uses location-based software or “geolocation” and GPS to identify an individual’s…

How the Administration on Aging Embraced Social Media through Facebook

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In 2009, Facebook’s popularity was escalating and we started to believe that we were missing an important communications opportunity if we didn’t develop an Administration on Aging (AoA) Facebook page.  Before we started planning AoA’s Facebook page , we needed to ask and answer some questions. Who would be our audience and how would they…

Monitoring and Evaluating our Communication Channels

Communications Channel Assessment

When it comes to social media, how do you measure and monitor your reach? It’s a tough question, and one we often ask ourselves at AIDS.gov. Across our communication channels (the AIDS.gov website, blog, Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on…

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