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Iris House: Reaching Women and Girls with a New Media Strategy

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Ingrid Floyd

Saturday, March 10 is National HIV/AIDS Women and Girls Awareness Day. We asked Ingrid Floyd, Executive Director of Iris House , to share how they are using new media to reach women and girls. Iris House was established in 1993 by the Women and AIDS Working Group and provides comprehensive services and advocacy for women,…

Geosocial Connections: Where we’ve been and where we’re going

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A recent Pew Internet & American Life Project study [PDF-843KB] found that 28% of American adults use mobile and social location-based or “geosocial” services and 55% of smartphone owners use global positioning systems (GPS) for directions and recommendations of places to visit. Geosocial networking uses location-based software or “geolocation” and GPS to identify an individual’s…

How the Administration on Aging Embraced Social Media through Facebook

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In 2009, Facebook’s popularity was escalating and we started to believe that we were missing an important communications opportunity if we didn’t develop an Administration on Aging (AoA) Facebook page.  Before we started planning AoA’s Facebook page , we needed to ask and answer some questions. Who would be our audience and how would they…

Monitoring and Evaluating our Communication Channels

Communications Channel Assessment

When it comes to social media, how do you measure and monitor your reach? It’s a tough question, and one we often ask ourselves at AIDS.gov. Across our communication channels (the AIDS.gov website, blog, Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on…

Highlights from the National Conference on Health Communication, Marketing, and Media

Venton Jones

Earlier this month, AIDS.gov attended the 5th Annual National Conference on Health Communication, Marketing and Media in Atlanta, Georgia. The conference was hosted by The Centers for Disease Control and Prevention (CDC), National Public Health Information Coalition (NPHIC), Substance Abuse and Mental Health Services Administration (SAMHSA) and National Cancer Institute (NCI).  Naima Cozier, AIDS.gov Trainer,…

Chemistry at the National HIV Prevention Conference Social Media Lab

Social Media Lab at National HIV Prevention Conference

Co-authored by Hadiza Buge, Web Content Manager, Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, and Mindy Nichamin, New Media Coordinator, AIDS.gov

AIDS.gov and the CDC hosted a social media lab with special sessions on using new media at the 2011 National HIV Prevention Conference in Atlanta, Georgia (follow the hashtag #2011NHPC to listen to the conversation). The lab was a place where people could stop by and get personalized technical assistance.

Social Media for Nonprofits

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Last month, I attended Social Media for Nonprofits in San Francisco, a conference series taking place in cities across the country. The conferences bring together social media experts and nonprofit leaders to share what’s working in fundraising, marketing, and advocacy. I learned about several social media tools and tips relevant for the AIDS community. Participate….

2011 AIDS.gov Communication Strategy: Our Guiding Philosophy, Audiences, Activities, and More

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Behind the scenes at AIDS.gov, we use an internal working plan to guide our ongoing communication activities and special initiatives. Recently, our team sat down to update our 2010 plan. It was a useful exercise for us to stop and look back at where we’ve been over the past year and discuss where we want…