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Monitoring and Evaluating our Communication Channels

Communications Channel Assessment

When it comes to social media, how do you measure and monitor your reach? It’s a tough question, and one we often ask ourselves at AIDS.gov. Across our communication channels (the AIDS.gov website, blog, Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on…

Highlights from the National Conference on Health Communication, Marketing, and Media

Venton Jones

Earlier this month, AIDS.gov attended the 5th Annual National Conference on Health Communication, Marketing and Media in Atlanta, Georgia. The conference was hosted by The Centers for Disease Control and Prevention (CDC), National Public Health Information Coalition (NPHIC), Substance Abuse and Mental Health Services Administration (SAMHSA) and National Cancer Institute (NCI).  Naima Cozier, AIDS.gov Trainer,…

Chemistry at the National HIV Prevention Conference Social Media Lab

Social Media Lab at National HIV Prevention Conference

Co-authored by Hadiza Buge, Web Content Manager, Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, and Mindy Nichamin, New Media Coordinator, AIDS.gov

AIDS.gov and the CDC hosted a social media lab with special sessions on using new media at the 2011 National HIV Prevention Conference in Atlanta, Georgia (follow the hashtag #2011NHPC to listen to the conversation). The lab was a place where people could stop by and get personalized technical assistance.

Social Media for Nonprofits

Social Media for NonProfits Logo

Last month, I attended Social Media for Nonprofits in San Francisco, a conference series taking place in cities across the country. The conferences bring together social media experts and nonprofit leaders to share what’s working in fundraising, marketing, and advocacy. I learned about several social media tools and tips relevant for the AIDS community. Participate….

2011 AIDS.gov Communication Strategy: Our Guiding Philosophy, Audiences, Activities, and More

2011 AIDS.gov Communication Strategy Thumbnail

Behind the scenes at AIDS.gov, we use an internal working plan to guide our ongoing communication activities and special initiatives. Recently, our team sat down to update our 2010 plan. It was a useful exercise for us to stop and look back at where we’ve been over the past year and discuss where we want…

National Black Gay Men’s Advocacy Coalition’s New Focus: New Media

NBGMAC

According to the National HIV/AIDS Strategy, MSM (men who have sex with men) and racial and ethnic minorities are both disproportionately affected by HIV. We spoke with Venton Jones from The National Black Gay Men’s Advocacy Coalition (NBGMAC)* about his efforts to use new media to extend the reach of their programs. NBGMAC will be…

Future Federal Directions in Mobile Technology and Health

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Katelyn Sabochik, Audie Atienza

Co-authored by Michele Clark, Managing Director What is the role of mobile technology in Federal government health communication? Where are we going? At last week's Federal HIV/AIDS Web Council (FHAWC) meeting, we asked four of the leading voices in mobile and public health these questions. We heard from the White House, General Services Administration (GSA)…

Federal HIV/AIDS Web Council: Grateful Collaboration

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FHAWC members at the 2011 annual meeting in Washington, DC.

Co-authored by: Deb LeBel, AIDS.gov Partnerships Specialist, and Cathy Thomas, AIDS.gov Technical Director As we start the New Year, we're launching a series about new media planning. In upcoming weeks we'll be hearing from our community and Federal colleagues about steps they are taking to implement a new media strategy. At AIDS.gov we use new…