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Making Choices: Create Once, Repurpose Often (Part III)

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Making Choices: Create Once, Repurpose Often (Part III)

In this new media strategy series, I explore ways to develop an effective new media plan that considers available resources, integrates existing services, and uses the right tools for the job. Part I of this series discussed identifying audiences and needs. Part II discussed using an appropriate technology approach to select your new media tools….

Making Choices: An Appropriate Technology Approach to New Media (Part II)

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National Native American AIDS Prevention Center (NNAAPC)

Our “Making Choices” strategy blog series explores ways to develop an effective new media plan that considers available resources, integrates with existing services, and uses the right tools for the job. Part I of this series discussed the first step of designing a new media strategy: identifying audiences and needs. Part II: How To Choose?…

Making Choices: A Strategic Approach to New Media (Part I)

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New Media, Part I: Where To Begin

In this blog, we explore a wide array of new media tools and technologies, and how they can be used in response to HIV/AIDS. From wikis to webinars, video-sharing to virtual worlds, texting to Twitter, the possibilities seem endless, and the next “new thing” is just around the corner. Often, the challenge we face is…

New Media Extends Reach of IAS 2009 Conference

IAS 2009

Co-authored by Scott Sanders, Consultant, IAS Communications Two days before the opening of the 5th International AIDS Society (IAS) Conference on HIV Pathogenesis, Treatment and Prevention (IAS 2009) the number of fans on the conference Facebook fan page jumped by almost 20% within a 24-hour period. Momentum was building and we began to fully recognize…

Experimenting in the Social Media Lab at the CDC HIV Prevention Conference

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eakers with social media icons. Co-Sponsored by CDC and AIDS.gov

Last week we shared updates from the 2009 CDC HIV Prevention Conference. While at the conference, we had the opportunity to co-host a Social Media Lab with our CDC colleagues. The Lab was open throughout the conference, and participants were invited to come, sit down in front of a computer, and talk one-on-one or in…

CDC’s 2009 HIV Prevention Conference: “Innovation and Action to End the Epidemic”

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blog.aids.gov

The 2009 National HIV Prevention Conference is reaching over 3,500 of our colleagues in Atlanta this week. Thanks to conference organizers, this year’s highlights are shared to those unable to attend via Twitter: CDC NPIN , AIDS.gov , and others are tweeting with the hashtag #NHPC09 . CDC also provides conference participants with text message…

“Participation Powers Prevention”: Highlights from CDC’s 3rd National Conference on Health Communication, Marketing, and Media

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blog.aids.gov

Last week Miguel Gomez and I joined 1,000 other public health, social marketing, new media, health education, and health communications leaders at the CDC’s 3rd annual National Conference on Health Communication, Marketing, and Media in Atlanta. We enjoyed having this opportunity to learn from colleagues (new and old), and present on some of our own…

2009 National Technology Conference: Highlights for the HIV Community

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NTC Conference

Last week, Jennie Anderson and I attended the Nonprofit Technology Network’s (NTEN) 2009 National Technology Conference (NTC) . Because many AIDS service organizations are non-profits, the conference provides us with an opportunity to gain invaluable insight into how non-profit organizations across the country and around the world are using new media to inspire, connect and…