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Introducing @POTUS: President Obama’s Twitter Account

Obama Twitter image - Oval Office

Editor’s Note: This blog has been cross-posted from The White House Blog, which on May 18 announced the launch of President Obama’s Twitter account: @POTUS. Today, with a tweet from the Oval Office, President Obama launched @POTUS , the official Twitter account of the President of the United States. The @POTUS  Twitter account will serve…

Lessons Learned from our first Twitter Chat (Part 2)

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HOPWA joined Twitter last October, and we were keen to increase our engagement within the first six months. We don’t have a lot of social media resources, so we decided that hosting a Twitter chat would be a good way of meeting our engagement goals. There is, of course, more than one way to host…

The Power of Twitter: Reaching People Living with HIV

AIDS.gov

Each week, we evaluate metrics from AIDS.gov’s social media activity; We look for insights to: refine ways of how we serve our audiences; assess which of our content people are re-tweeting, liking and clicking through to and also; monitor trends in how many followers we gain and lose each week. While the numbers are just…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

AIDS.gov Virtual Office Hours! Register now for free social media training

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AIDS.gov Virtual Office Hours is our new social media technical assistance service. Registering for a Virtual Office Hours session gives you one-on-one time with an AIDS.gov social media expert, to ask questions about new media tools, learn strategies that are well-suited to your HIV outreach, and share your organization’s best practices. You can make an…

HOPWA’s first month on Twitter!

HOPWA

Who are we? The Office of HIV/AIDS Housing (OHH)  is a small, six-person office in the U.S Department of Housing and Urban Development. We are responsible for administering a program called “Housing Opportunities for Persons With AIDS” (HOPWA), the only Federal program dedicated to addressing the supportive housing needs of people living with HIV/AIDS and their…

NBHAAD’s New Media Outreach Explodes Under “The New Normal”

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Editor’s Note: This is the second post in our series looking at how social media has been used to support national health observances. As our readers plan for upcoming observance days including National Black HIV/AIDS Awareness Day 2015, we encourage you to check out all our HIV/AIDS Awareness Day posts. This year marks the 14th…

Lost a Follower? Tracking Followers and Unfollowers on Twitter

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Last week we shared a video from AIDS 2014 that discussed going beyond the number of followers who “like” and “share” your content on social media, and focusing on the the impact of your messaging for HIV prevention. Impacting people on social media however involves growing and building a following. But what happens when you…