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Highlights – Pew Research Report: Mobile Messaging and Social Media 2015

Pew Report August 2015 - FB and Instagram daily usage

AIDS.gov continually monitors digital research and tools that can improve the way we share health information. Today we present highlights from the Pew Mobile Messaging and Social Media 2015 Report  about how different demographics are using social media platforms. We hope this will help inform your communications planning efforts and help you engage with your…

Learning Social Media Basics to improve #ACA outreach

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The Partner Relations Group (PRG), in the Office of Communications at the Centers for Medicare and Medicaid Services (CMS), helps to communicate messages with national partners on a variety of CMS initiatives, including the Health Insurance Marketplace. At the end of open enrollment for 2015, 11.7 million  people had signed up for health care coverage…

STORIFY: Digital resources for HIV testing beyond #NHTD

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June 27 was the 20th observance of National HIV Testing Day (NHTD). Organizations and individuals across the HIV community use this annual observance to amplify resources that encourage HIV testing as the first step to living healthy. Topsy, a social media analytics tool you can track Twitter conversations and data, stated that the #NHTD hashtag …

Invest In Your “Healthy Self” (and Post a #HealthySelfie While You’re At It)

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Today, the Obama administration is launching the “Healthy Self” campaign to encourage healthy lifestyles and connect people to the coverage and care they need. But first let us tell you about Alicia. A wife and mother of two from Houston, Alicia knows how important her health is, not only for her, but for the people…

Introducing @POTUS: President Obama’s Twitter Account

Obama Twitter image - Oval Office

Editor’s Note: This blog has been cross-posted from The White House Blog, which on May 18 announced the launch of President Obama’s Twitter account: @POTUS. Today, with a tweet from the Oval Office, President Obama launched @POTUS , the official Twitter account of the President of the United States. The @POTUS  Twitter account will serve…

Lessons Learned from our first Twitter Chat (Part 2)

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HOPWA joined Twitter last October, and we were keen to increase our engagement within the first six months. We don’t have a lot of social media resources, so we decided that hosting a Twitter chat would be a good way of meeting our engagement goals. There is, of course, more than one way to host…

The Power of Twitter: Reaching People Living with HIV

AIDS.gov

Each week, we evaluate metrics from AIDS.gov’s social media activity; We look for insights to: refine ways of how we serve our audiences; assess which of our content people are re-tweeting, liking and clicking through to and also; monitor trends in how many followers we gain and lose each week. While the numbers are just…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…