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#NIHDigital Summit: Optimizing Digital to Reach Patients, Scientists, Clinicians and the Public

Editor’s Note: AIDS.gov recently had the honor of being a part of the Planning Committee for the NIH Digital Summit. Here is 1 of 2 blogs about the event.  On October 19th, NIH brought together nearly 1,500 digital and health experts in person and via webcast. The event featured two keynote speakers and panels that showcased…

Twitter & AIDS.gov – Learning and Assessing

The Status: Every Friday, AIDS.gov conducts weekly social media monitoring to assess our “social media engagement .” This practice recently alerted us to a change in our Twitter following. Until the end of July 2015, we were gaining an average of 5,000 – 6,000 new followers each month (a number that accounts for followers we lose…

Save the Date: National Latino HIV/AIDS Awareness Day Twitterchat!

Summary: On October 15, the Domestic Policy Council will host a Twitterchat for #NLAAD, and release a Spanish translation of the updated National HIV/AIDS Strategy. As we announced on Twitter last week , Assistant to the President and Director of the Domestic Policy Council, Cecilia Muñoz , and I will host a Twitterchat this Thursday, October 15, 2015…

Highlights – Pew Research Report: Mobile Messaging and Social Media 2015

AIDS.gov continually monitors digital research and tools that can improve the way we share health information. Today we present highlights from the Pew Mobile Messaging and Social Media 2015 Report about how different demographics are using social media platforms.We hope this will help inform your communications planning efforts and help you engage with your audiences…

Learning Social Media Basics to improve #ACA outreach

The Partner Relations Group (PRG), in the Office of Communications at the Centers for Medicare and Medicaid Services (CMS), helps to communicate messages with national partners on a variety of CMS initiatives, including the Health Insurance Marketplace. At the end of open enrollment for 2015, 11.7 million  people had signed up for health care coverage…

STORIFY: Digital resources for HIV testing beyond #NHTD

June 27 was the 20th observance of National HIV Testing Day (NHTD). Organizations and individuals across the HIV community use this annual observance to amplify resources that encourage HIV testing as the first step to living healthy. Topsy, a social media analytics tool you can track Twitter conversations and data, stated that the #NHTD hashtag …

Invest In Your “Healthy Self” (and Post a #HealthySelfie While You’re At It)

Today, the Obama administration is launching the “Healthy Self” campaign to encourage healthy lifestyles and connect people to the coverage and care they need. But first let us tell you about Alicia. A wife and mother of two from Houston, Alicia knows how important her health is, not only for her, but for the people…

Introducing @POTUS: President Obama’s Twitter Account

Editor’s Note: This blog has been cross-posted from The White House Blog, which on May 18 announced the launch of President Obama’s Twitter account: @POTUS. Today, with a tweet from the Oval Office, President Obama launched @POTUS , the official Twitter account of the President of the United States. The @POTUS  Twitter account will serve…