Recapping Social Media for the National HIV Prevention Conference


As part of the planning and preparation for CDC’s 2011 National HIV Prevention Conference (NHPC), we reached out to the staff of our CDC National Prevention Information Network (NPIN) project to lend their expertise with social media outreach. Through our social media channels and activities we  promoted the conference, informed followers of key deadlines, and… Surpasses 100,000 Twitter Followers – What Does It Really Mean?

Happy Twitter bird

The last month and a half has been a busy time for the HIV community. We commemorated 30 years since the first reported cases of AIDS on June 5, promoted National HIV Testing Day on June 27, and recognized the one-year anniversary of the release of the National HIV/AIDS Strategy on July 13. And amidst…

National HIV Testing Day TwitterViews

Twitter bird

New media has become a crucial tool for relaying health information, sharing resources, developing and maintaining partnerships, promoting events and building community. The Centers for Disease Control and Prevention (CDC), and other Federal partners have taken great strides in using new media as a form of outreach and communication, including the use of blogs,…

Social Media at the 2010 HIV Prevention Leadership Summit


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2010 HPLS - HIV Prevention Leadership Summit. December 12-15, 2010. Marriott Wardman Park, Washington, D.C.

Earlier this month, we attended the 2010 HIV Prevention Leadership Summit in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies…

Using Twitter at the HIV Prevention Leadership Summit

Booth at NPIN conference

At CDC National Prevention Information Network (NPIN), we have embraced social media as a key tool in developing and maintaining strong partnerships. As a CDC project whose purpose includes HIV/AIDS, viral hepatitis, STD, and tuberculosis informational support to prevention partners, stakeholders, and other constituents, we realize the benefits of sharing key messages, new resources, and…

Twitter Engagement: Some Lessons from


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two blue twitter birds, one handing the other a ring. a visual pun on engagement

A couple of weeks ago I participated on a panel with our CDC colleagues Ann Aiken and Jessica Schindelar about Twitter monitoring, evaluation, and engagement at the CDC’s National Conference on Health Communication, Marketing, and Media. During this panel I spoke about “engagement” on Twitter – providing different definitions of it and how we at…

Tweetup Discussion at IAC


Co-authored by Michelle Samplin-Salgado, New Media Strategist Early before the start of the International AIDS Conference Scott Sanders, who provides lead communications support to the International AIDS Society, organized a “Tweetup” for individuals tweeting from the conference. Some represented organizations such as UNAIDS (@UNAIDS) , amFar(@amfAR) , Doctors without Borders (@MSH_IAC) , AIDS Atlas…

Action Across the Sectors: Highlights from National HIV Testing Day 2010


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June 26 - National HIV Testing Day

Each year I am honored to see all the ways individuals and groups take action for National HIV Testing Day (June 27) — from conversations with loved ones, to getting tested, to attending or organizing local HIV testing events, to hosting press conferences, to convening online events. This year, I was particularly excited to see…