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Positive Spin: New digital storytelling project encourages HIV prevention, testing, and treatment

PositiveSpin_FacebookProfile_v2

We are excited to announce the release of Positive Spin, a digital educational tool that uses the power of personal stories and video to raise awareness about the HIV care continuum and to encourage people living with HIV to get into treatment. The AIDS.gov team worked with our Federal colleagues, healthcare professionals, people living with…

TBT: Magic Johnson Reminds Americans to #GetCovered

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It’s Throwback Thursday (TBT)! And with National Black HIV/AIDS Awareness Day approaching on February 7, we are reminded of this excellent 2014 video from Magic Johnson about the importance of enrolling in healthcare coverage. As Magic Johnson emphasizes, most people will need medical care at some point in their lives. And, without health insurance, some…

Top 5 Digital Trends of 2014 for the HIV community

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The AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about the HIV community’s evolving needs through AIDS.gov’s Social Media Labs—free, in-person, technical assistance sessions we offer at conferences—and our newly launched Virtual Office Hours, when we offer free technical assistance twice each…

If You Film It, Will They Watch?

Zooming Video Camera Lens

If you’ve been following our blog and social media channels this week, you’ve likely noticed we’re producing videos from the International AIDS Conference (AIDS 2014) . Starting on Sunday morning with a message from Dr. Fauci, and continuing throughout the week with highlights from Dr. Ron Valdiserri, Dr. Carl Dieffenbach, Ambassador Deborah Birx, and other senior…

Tips for Producing Online Videos

linda lawson

Every day, millions of videos are uploaded to the internet to inform, teach and entertain. In 2005, when YouTube launched, I personally did not immediately grasp its significance. Fast forward to 2014 where there is hardly anyone who uses the internet that has not clicked on a video link. Today, video is a vital part…

A Powerful Minute: Effective Videos

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During our AIDS.gov new media school session today, we discussed the effective use of video in public health communications and viewed a new video produced by the White House as part of the 1 is 2 Many campaign to end violence and sexual assault against women. Our discussion ties back to yesterday’s Black Voices blog post where Ken Williams shared how video has become an…

Black Voices: Home In Story

ken williams

Storytelling is a tool for self-expression; a method for transferring information. It is a practice so innate to our human construction that we perform story, naturally, several times daily, without ever pausing to realize that we’ve done it. Just think… how often do we answer everyday questions with story? Ever found yourself wrapped-up in a…

New Media and The State of the Union 2014

The White House

At AIDS.gov, we’re always looking for innovative ways to use new media to share information and engage our audiences in a conversation through the use of blogs, photosharing, video, chats, Instagram, Storify, and more. We are inspired by our colleagues from across the country…and sometimes we can look here in Washington, DC. The White House…