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Livestreaming: New Tools – New Opportunities – New Questions

Livestream

Are you looking to connect your audiences with visual content in real-time? You may want to consider “livestreaming,” or broadcasting live video. While livestreaming has been around for a while, it is becoming easier for anyone with a smart mobile device to share a “live” video with friends, family, and followers. For the HIV community,…

WhiteHouse.gov Is Evolving With You in Mind

White House

Editor’s Note: This cross-post from The White House Blog highlights the Obama Administration’s focus on leveraging digital tools and technologies to better reach and inform the American public. One of the objectives of the Digital Government Strategy (DGS) is to: “Enable the American people and an increasingly mobile workforce to access high-quality digital government information…

LAUNCHED! AIDS.gov Virtual Office Hours! Your social media questions answered here!

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AIDS.gov hosts Social Media Labs to provide free technical assistance for AIDS service organizations (ASOs) and Federal HIV programs to extend their stakeholder outreach. But many in the HIV community face travel restrictions and cannot meet us in person. To extend the reach of our social media assistance, we have launched AIDS.gov Virtual Office Hours,…

Live Streaming: June 23 – A Town Hall Forum with Ambassador Deborah L. Birx

pepfar logo

On Monday, June 23, the Kaiser Family Foundation (KFF) will host a live town hall forum with Ambassador Deborah L. Birx, M.D., the new Global AIDS Coordinator.  Amb. Birx will lay out her vision for the next phase of the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) in supporting efforts to achieve an AIDS-free…

Federal Perspectives on Reaching our Audiences with New Media Tools in 2014

FHAWC 2014

AIDS.gov convenes and is guided by the Federal HIV/AIDS Web Council. The Council includes web/new media leads, subject matter experts, and communication leads representing HIV programs across the U.S. Government. Together we use new media to promote Federal programs, policies and resources related to HIV. In March, members heard from four key Federal leaders about…

3 Social Media Trends for 2014 and What They Mean for the HIV Community

Computer keyboard with 2014 key

Around this time each year, the media, blogs, and Twitter are full of predictions and trends for the new year. It can be a challenge to keep up with all the new developments and emerging tools. Last Friday—as we do every week—I sat down with Michelle Samplin-Salgado, AIDS.gov’s New Media Strategist, to discuss the basics…

Measuring World AIDS Day 2013

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World AIDS Day was another huge success for AIDS.gov in 2013. It was the busiest day in the website’s history in terms of raw audience numbers. One major goal for AIDS.gov, especially on World AIDS Day, is to increase access to HIV testing and care services. Our main avenue for this information is the HIV Testing…

Help end HIV stigma by #FacingAIDS

Help put an end to stigma by #facingAIDS

At AIDS.gov we have been excited to see how the use of hashtags has spread over the years into various social media platforms. What started with Twitter has expanded to other social media channels including Facebook, Instagram, Vine and others. For those of you unfamiliar, hashtags are those few, carefully chosen characters after a pound…