Facing AIDS for World AIDS Day Flickr FAQs

By Michelle Samplin-Salgado

As we mentioned in last week's post, we've created a Flickr group for you to upload your Facing AIDS for World AIDS Day photos. There are already hundreds of photos from the United States Conference on AIDS — we hope you'll help us add hundreds (thousands?!) more!

www.flickr.com

This is a Flickr badge showing public photos and videos from AIDSgov. Make your own badge here.

We've been talking with some of our colleagues and realize while it is very popular, not everyone is familiar with Flickr, so we're doing this post to give you a little more background.

Flickr is an online photo-sharing community that allows anyone to organize and share their digital photos with friends, family, colleagues, and the rest of the world. The HIV community has embraced Flickr as a way to share photos from events, promote photo contests, and yes, Face AIDS. AIDS Action Committee of Massachusetts' Flickr photostream has over 3,000 photos. And many organizations, like the Global Health Council and YouthForce have used Flickr for photo contests. We spoke to Michael Barron, Director of AIDS LifeCycle , about how Flickr has helped to promote their annual AIDS ride by asking participants to post photos from the event. He told us, “Our dedicated cyclists and volunteer 'roadies' share photos with the donors who rallied to send them on the road to raise awareness about HIV and AIDS all over California and beyond.”

Facing AIDS for World AIDS Day 2009: How You Can Take Action with One Photo

By Jennie Anderson and Josie Halpern-Finnerty

Tree Alexander at USCA

If a picture says a thousand words, how much would a picture of you wearing a red ribbon and holding a sign that says you're "Facing AIDS for World AIDS Day" say? Could it help end stigma? Promote HIV testing? We think so - and we need your help.

Last week at the U.S. Conference on AIDS, we kicked off the relaunch of our Facing AIDS for World AIDS Day campaign. Hundreds of you stopped by our photo booth and told us why you are Facing AIDS. In doing so, you are helping to reduce stigma around HIV by putting real faces to the people who care about responding to HIV, and by helping to promote HIV testing. We first launched this campaign last year for the 20th World AIDS Day and given how many of you responded, we're doing it again this year and taking it to the next level.

Highlights from the 2009 U.S. Conference on AIDS

By Miguel Gomez, Jennie Anderson, Josie Halpern-Finnerty, and Michelle Samplin-Salgado

We just got back from the United States Conference on AIDS (USCA) , sponsored by the National Minority AIDS Council (NMAC) , and are feeling very energized. There were several themes and key messages that we took away from the conference. The opening plenary, “Transgender People and HIV: Our Time Has Come!” emphasized the importance of better understanding our audiences, specifically the transgender community. We also continued to hear that we need to improve our capacity and reach. And this year there was a new emerging theme - that of new media’s role in the response to HIV. Case in point - at last year’s USCA in Florida, we had seven people attend our new media workshops. This year we had over 150 participants!

JoAnne Keatley , UCSF Center of Excellence for Transgender HIV Prevention delivers the opening plenary remarks at USCA

Making Choices: Create Once, Repurpose Often (Part III)

By David Galiel, AIDS.gov Advisor

In this new media strategy series, I explore ways to develop an effective new media plan that considers available resources, integrates existing services, and uses the right tools for the job. Part I of this series discussed identifying audiences and needs. Part II discussed using an appropriate technology approach to select your new media tools.

Part III: Create Once, Repurpose Often

New media allows us to repurpose existing content, make it available in different forms, and reach our audiences through multiple channels. We can summarize a webinar as a blog post, make it available in an RSS feed or email feed , cross-post it to our Facebook and MySpace pages, and Tweet about it. The slide presentation can be uploaded to SlideShare . We can record the webinar and make it available as a streaming audio or downloadable audio file, along with a text transcript of the webinar. We can read a blog post about the event aloud and include it in a podcast feed . There is a wealth of opportunities to repurpose content created from a single event, potentially reaching a wider audience than we would through one channel.

New Media Institutes, Usability Testing, A Photo Booth, and More: Preview of AIDS.gov's Activities at the U.S. Conference on AIDS

By Jennie Anderson

What do new media institutes, usability, and a BIG RED photo booth have in common?

They are some of activities we're planning for later this month at the U.S. Conference on AIDS (USCA) . This annual conference, hosted by the National Minority AIDS Council (NMAC) , will take place October 29-31st in San Francisco and will bring together public health experts, people living with HIV, government employees, activists, and community leaders from across the country (and a few from around the world!). We're so grateful to the organizers of USCA — they've put together a packed agenda for the conference, and we look forward to taking part.