Experimenting in the Social Media Lab at the CDC HIV Prevention Conference

By Josie Halpern-Finnerty

Last week we shared updates from the 2009 CDC HIV Prevention Conference. While at the conference, we had the opportunity to co-host a Social Media Lab with our CDC colleagues. The Lab was open throughout the conference, and participants were invited to come, sit down in front of a computer, and talk one-on-one or in small groups about using social media in response to HIV. Over 125 conference participants from community-based organizations, government agencies, national policy organizations, and academic research institutions sought out the Lab.

CDC's 2009 HIV Prevention Conference: “Innovation and Action to End the Epidemic”

By Michele Clark

The 2009 National HIV Prevention Conference is reaching over 3,500 of our colleagues in Atlanta this week. Thanks to conference organizers, this year’s highlights are shared to those unable to attend via Twitter: CDC NPIN , AIDS.gov , and others are tweeting with the hashtag #NHPC09 . CDC also provides conference participants with text message updates , and videotaped many of the presentations to broaden reach (CDC NPIN should have these posted around September 7th).

Miguel Gomez, AIDS.gov Director, presents at NHPC09

This morning, AIDS.gov Director Miguel Gomez presented on the plenary panel, “Advances in HIV Prevention Science and Technology.” The AIDS.gov presentation focused on how the HIV community can adopt new media tools to further their work. Miguel said, “we have a responsibility to learn about new media—to learn what clients are doing online, what new media is, and how to fit it into our overall HIV prevention planning.”

"Participation Powers Prevention": Highlights from CDC's 3rd National Conference on Health Communication, Marketing, and Media

By Jennie Anderson

Last week Miguel Gomez and I joined 1,000 other public health, social marketing, new media, health education, and health communications leaders at the CDC's 3rd annual National Conference on Health Communication, Marketing, and Media in Atlanta. We enjoyed having this opportunity to learn from colleagues (new and old), and present on some of our own new media lessons learned, as we did in past years attending this conference. I presented on a panel with some of our CDC colleagues about user-generated content , highlighting some of our experiences from World AIDS Day and National HIV Testing Day, and Miguel gave a presentation about our AIDS.gov new media strategy .

2009 National Technology Conference: Highlights for the HIV Community

By Michelle Samplin-Salgado

Last week, Jennie Anderson and I attended the Nonprofit Technology Network's (NTEN) 2009 National Technology Conference (NTC) . Because many AIDS service organizations are non-profits, the conference provides us with an opportunity to gain invaluable insight into how non-profit organizations across the country and around the world are using new media to inspire, connect and collaborate with their audiences. It was inspiring for me to learn from and share experiences with people who really care about what they are doing and believe in the causes they represent. And there is so much we, in the HIV community, can learn from people working to promote their own causes. Here are a few highlights:

Responding Rapidly to Public Health Emergencies Using New Media: Swine Flu

By Jennie Anderson

As many of you know, this week, HHS declared swine flu to be a national public health emergency. At AIDS.gov we're particularly concerned about this issue because people with compromised immune systems, including those living with HIV/AIDS, are more likely to become ill from diseases like the flu.

New media tools can help support our efforts to deliver public health messages quickly and broadly. We are using those tools to spread the word about the swine flu outbreak and to support the public health community's response to it. We ask you to join us in this important mission.