Miguel Gomez, Director of AIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human Services and, Jeremy Vanderlan, Mobile Practice Lead, ICF International, speak on this podcast with Karen McGrane and Ethan Marcotte of the Responsive Web Design Podcast.
In 2012, AIDS.gov implemented “responsive web design” and was one of the first .gov websites to do so. Mobile responsive sites are an important part of reaching audiences with information anywhere, at any time. In fact, we spoke with social media expert, Beth Kanter and she told us: “People are using their mobile phones connected to the Internet to get information anytime, anywhere. They are no longer tethered to a desk top computer. So, if your site isn’t readable on a mobile phone, you won’t be serving a larger and larger portion of your audience.” We talk in this podcast about our approach to responsive web design and why it matters for the audiences that frequent AIDS.gov for HIV/AIDS information.
Karen is the author of Content Strategy for Mobile and an advocate for mobile access and better approaches to developing “adaptive” content. Ethan is a well-known expert on responsive web design and continues to work with clients to leverage the flexibility of the Internet, across mobile, tablet, desktop and the connected devices to come.
This podcast delves into some of the reasons behind our choice of responsive web design for the AIDS.gov website, some statistics on our mobile visitors, and the process our team uses to ensure that we work well together in developing content and website features for all AIDS.gov visitors.
Sixty percent of traffic to AIDS.gov comes from mobile devices. Users need critical and intimate information—quickly. Miguel Gomez and Jeremy Vanderlan explain why “responsive web design” was the right solution.