This week, an estimated 100,000 people will gather at the Mobile World Congress in Barcelona, Spain to discuss the current and future state of the mobile industry. As they gather to review today’s trends, this an excellent time to ask yourself “am I doing enough with mobile technology?”
At AIDS.gov, about 62% of our website traffic now comes from mobile devices. We are continually evaluating the impact of mobile technology on our work, and we want to share some factoids that might help you in your work:
- According to Global Web Index, 87% of online adults own a smartphone. In many parts of the world, smartphones are already more prevalent than PCs/laptop computers.
- GSMA, the convener of the Mobile World Congress, says that almost three-quarters of the world’s population will be connected to a mobile network by 2020—and a new study predicts that an additional one billion people will become mobile subscribers over the next five years, bringing the total to 5.6 billion.
- Wired magazine notes: “The Mobile World Congress isn’t just about phones anymore. The Internet is becoming an invisible fabric—like air—that enables all the services we’ve come to depend on—from communications to banking to driving in the right direction.”
If you’re interested in learning more about how mobile technology and other digital tools can help you in the response to HIV, sign up for our Virtual Office Hours. In these personal one-on-one sessions, we’ll answer your questions and provide customized advice on how you can effectively leverage digital media to achieve your mission.